Did you catch the big game last night? It was a good one with the Chiefs coming back to score three touchdowns in the 4th quarter to win 31-20 over the 49ers. There was even a booty shaking halftime show with Shakira and J-Lo that was pretty decent in my opinion. I had a bunch of angry moms in my Facebook feed complaining about the wardrobe and the stripper pole, but they were the same ones publicly drooling over a shirtless Adam Levine last year, but I digress. Besides, we’re here to talk about cars, and this year there were some decent automotive-focused commercials. Here is my take on each one, along with a ranking. If you disagree, post your thoughts below.
8. Audi E-Tron: Let It Go
This one ends up at the bottom of my list. Like most people, I’ve also belted out Let it Go from Disney’s Frozen alone in the car. But there wasn’t much going on in this one beyond the song, which is sung by Maisie Williams from Game of Thrones. The E-Tron is cool though and there was some rad stuff in the background.
7. Genesis GV80: Going Away Party
Like the E-Tron, I actually really like the vehicle featured in this one, but the commercial itself was kinda lame. it features Chrissy Teigen and John Legend ushering out “old luxury” and introducing the GV80 as the embodiment of “new luxury”. Conceptually, it’s solid, but in practice it wasn’t all that funny. The GV80 looks pretty great though, I look forward to testing it!
6. Kia Seltos: Tough Never Quits
This one features Josh Jacobs from the (now Las Vegas) Raiders and documents the trials and tribulations that he experienced growing up homeless. Did you ever notice that you only experience tribulations with trials? Why is that? Anyway, this one is heart warming, and I feel like a dick ranking it in the bottom half (I’m channeling my inner Kaluski), but I like to be entertained in my commercials. Sorry Kia.
5. Toyota Highlander: Heroes
This one fits nicely in top of the bottom half, it’s neither good, nor bad. Cobie Smulders is great, and I like her in just about anything, so that probably helped. The basic premise is that she drives around saving people from certain doom in her Highlander. What I want to know is, where is this region of the world, and how do I avoid it? It’s fine, neat premise, doesn’t make me want to buy a Highlander.
4. GMC Hummer EV: Quiet Revolution
Did you hear, Hummer is coming back! And it’ll be all-electric! Wait, what? Register your opinion on that here, but in the meantime, let’s chat about GMC’s Super Bow ad. Regardless of your take regarding an electric Hummer, the ad worked. How can I definitively say that? Because my wife read each blurb about how quiet it would be and was like “yes, I like that” to each thing. She drives a Mercedes GL and liked quiet vehicles, which is just about the opposite of how I operate. I thought the ad was cool and I’m excited to see what the Hummer EV looks like.
3. Hyundai Sonata: Smaht Pahk
I really liked this one, you have Chris Evans, John Krasinski, Rachel Dratch and David Ortiz all doing their best stereotypical Boston accent. Krasinski is attempting to park his Sonata in a tight space. Onlookers Dratch and Evans tell him it “you’re naht puttin your cah in thare” and he shows them what’s what with the Sonata’s new Smart Park feature. Sort of like Tesla’s summon feature, but for getting in and out of tight spaces. It’s a niche need to be sure, but I enjoyed the commercial.
2. Porsche: The Heist
This one was fun, and almost hit the top spot on my list. It’s hard to argue against a bunch of amazing Porsche’s chasing the new Taycan, which has allegedly been stolen from the Porsche museum. Each guard takes a different Porsche to make chase and it turns out that they just take turns running this drill as an excuse to hoon about. That I can get behind. Plus the new GT3 RS makes a sneaky debut in the background. This didn’t hit #1 because all I could keep thinking was “that Taycan is going to need re-charging…it doesn’t have a lot of EV range”. Naturally, that bit of the commercial where they’re all sitting around waiting at a charging location would be pretty dull.
1. Jeep Gladiator: Groundhog Day
I loved this one. Not because I’m in love with the movie Groundhog Day, don’t get me wrong, it’s good. But the premise was just fun, Bill Murray revives his character, Phil Connors, who relives the same day over and over. This time there’s a twist, as he and Punxsutawney Phil take a Gladiator out for various fun outings. There are some good glamour shots of the orange Gladiator hooning through the snow, and it’s just entertaining. It earns the top spot on our 2020 Super Bowl Car Commercials list!
Disagree with our rankings? Tell us why in the comments!