Last Call: This Rivian marketing idea is so smart

Recently, Rivian created a little publicity event with one of their white R1T test trucks that was covered with various outdoorsy designs. With the help of some paint pens, it became full of color like a giant coloring book in no time. What makes this so smart to me is that it really shows the personality fo the brand. Of course, they are targeting the hardcore adventurous people that want to save the environment, but that doesn’t mean you can’t have it for your family too.

I think companies forget that people use their trucks for more than just towing and lifting. Every F-150 commercial is just like, BAM look how strong my truck is. I can carry dirt and tow and a rocket ship! Rivian has shown that their cars can do all that but now you get to see it in a family environment that might also be important to the buyer. Very smart and very well done.

If you want more details about Rivian you can check out my comparison with Tesla’s Cybertruck here!

Last Call indicates the end of Hooniverse’s broadcast day. It’s meant to be an open forum for anyone and anything. Thread jacking is not only accepted, but it’s also encouraged.

 

My name is Colby Buchanan and I love all things car-related all the way from rusted 240sx's to McLaren Senna's and of course I have a soft spot for American Muscle. You can spot me in my bone stock '06 350z named MackenZ.

7 Comments

  1. I was hoping they were going to sell these using the old Daewoo US method using college students and no dealerships. Which almost sounds like it might work in 2020.

  2. I was hoping they were going to sell these using the old Daewoo US method using college students and no dealerships. Which almost sounds like it might work in 2020.

    1. I might use Golf Pros for the Rivan instead of College Students, but, yeah – maybe the time has finally come where that Sales model will work.

    2. I might use Golf Pros for the Rivan instead of College Students, but, yeah – maybe the time has finally come where that Sales model will work.

  3. This is looking more like a real production vehicle and Rivian looks likely to steal a march on Tesla since the Cybertruck is still a one off concept and the Model Y is a QA fiasco. I guess these short box crew cabs are more family vehicles than haulers since the pickup box is so small. Rivian is being realistic with the golf club compartment and the rigid tonneau cover with rack bars to make it a big trunk. That said my truck spends most of its time going to WIlco, Lowes, and the dump with occasional detours to trail heads and storage units so my truck is mostly used for haulage and mostly stuff that won’t easily fit in a 5 1/2′ truck bed

  4. That step . . . I want to see more! It looks – does it work? Does it take away from the cab or the bed? It looks like a GREAT idea if it works!

  5. The idea that random Americans given free access to pens will simply color between the lines on an unattended truck seems quaint somehow. Having gotten that off my chest, I think the Rivan truck is a much easier sell than the Cyber Truck, especially noting it has (I believe) some Ford corporation input. I like the closer relationship to the trucks I know (and their implied usefulness) over the MadMax look of the CyberTruck. Sure, it’ll be much cooler to show up at a trendy L..A. Night Sport in a Cyber Truck, but when I take to boat to the lake, I’ll take the Rivan please.

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