Hooniverse Asks: Is Genesis here to stay now?

Genesis has taken a few cracks at this now. The first was as a quasi-sub-model sitting atop the Hyundai lineup. Next, it was a half-hearted attempt to make Genesis its own brand. Now, the lineup has been revamped. The styling is unique. Those cabin spaces are excellent. And the driving experience is strong. Yet Genesis is still able to deliver a damn-near shocking amount of vehicle at a great price relative to its competition. I think Genesis is here to stay now, and the latest proof of this isn’t even the car in the picture above… it’s the one in the video below:

 

I got a look at the new GV70 (for Autotrader, I’m doing videos over there too y’all) and I came away incredibly impressed. Genesis is stuffing the same engines from the larger GV80 into the smaller GV70 and not skimping on any of the luxuries. It’s an impressive machine that I cannot wait to sample out on the road.

What say you… Do you think Genesis has finally figured out a solid formula for success?

4 Comments

  1. I can’t say they’re here to stay (see Infiniti for a brand that can figure out the right formula just to lose the plot, or Acura for a brand that would be lost without one or two decent products), but at least the GV70/GV80 (and frankly the sedans as well) show Genesis has the right idea, and seem to be getting traction.

  2. If you look at their history, they haven’t been afraid to try something new and burn bridges that didn’t work. But the way Genesis is being received now, nothing short of enthusiastic, they’re building equity that is very valuable. Maybe the common dentist and lawyer is still going for Mercedes, but, right now, I feel Genesis is the smart, informed alternative in this space. That’s a great spot to occupy.

  3. Tiger Woods did the GV a solid by crashing real hard in it, because nobody would have known he was driving a Genesis if he hadn’t

  4. I hope so, I love what they’re doing. Ideally they will be as successful as Lexus was back in the day.

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