Volkswagen and Apple – A Match Made in Hipster Heaven?

I like Volkswagen. They have been making good cars for years, be they interesting, fun, or occasionally sporty (R32 Mk IV, please be mine).
I like Apple. They have been making shiny, well built products for a few years now. I own a first generation iPhone (though it has been relegated to iPod duty for the time being), and I would like to play with the new iPad.
These two companies have teamed up to produce an app which is in effect a digital magazine.

Here we see a young Jay Leno Luca de Meo, VW’s Head of Marketing, explain the new product.
Some highlights…
-It’s a free download from the app store.
-It’s published quarterly, in five different languages.
-It will provide readers/users with up to date product information in a nice glossy package.
The lowlight…
It’s only available in Europe. CORRECTION: see below.
Why do they get all the cool stuff?
Hoons, would you use something like this if you had an iPad? Sound off in the comments. Maybe we can get the app AND the Scirocco to come over… if that happens, I just know that TheAutoInsider will be first in line for both.
CORRECTION: This app is available globally… still no luck on the Scirrocco.

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  1. soo΄pәr-bādd75 Avatar

    Scirrocco, please. F the iPad, or anything else with a lowercase "i" at the beginning of its name. Apple can bite my ass.

    1. Jeff Glucker Avatar
      Jeff Glucker

      Even the Toyota iQ? 😉

      1. soo΄pәr-bādd75 Avatar

        ESPECIALLY the Toyota iQ. : p

  2. BЯдΖǐL-ЯЄРΘЯΤЄЯ Avatar

    Sounds like the perfect Mitch Match

    1. Jeff Glucker Avatar
      Jeff Glucker


  3. LTDScott Avatar

    All VW has to do is release a fixed gear version of one of their cars with no brakes!

    1. Jeff Glucker Avatar
      Jeff Glucker

      I would love to drive that car, with my jeans rolled up

  4. SSurfer321 Avatar

    Only product info?
    That would be great if I were shopping for a new VW every quarter.
    <insert VW reliability joke here>

  5. Maymar Avatar

    Sure, I'd use it if I had an iPad. However, the chances of me buying an iPad are about as strong as me buying a Tiguan (they're both products I don't get the point of).

  6. iwiegas Avatar

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  7. Kurtis Meszaros Avatar

    I’ve subscribed to your rss feed after reading this piece! Could you write more on this topic in future articles?

  8. ghd Precious Avatar

    i want quote your thread’s in my blog.waiting for your responds.

  9. Game Videos Avatar

    Great post! Mind if I use some of the information from this post if I provide a link back to your site?

  10. HP Pavilion DV2000 Battery Problem Avatar

    Are your facts straight? I am not trying to be a jerk, but I don’t see how this makes total sense!

  11. karren Avatar

    It is another security measure for Volkswagen, good that they have adopted iPad technology which will be very useful to volks owner. It is simplified technology that really do its own work in virtual function.
    Karren of

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