Say what you want about the price of gasoline; controversy aside, it’s the price of water that gets silly-absurd. When potable drinking water is virtually free from taps installed just about everywhere, the value equation isn’t worth debating. That $1.25, 20 oz. bottle of marketing water is where the local filling station really makes its profit; compared to that, three or four dollars for a gallon of refined petroleum is a bargain.
Of course, there’s the argument that some kinds of bottled water might really be better than the dirty copper-stainless tap variety. Some spring water contains beneficial trace minerals. Some water may be distilled or deionized. Some municipalities just can’t be trusted to keep the water parapin fluoride and pestilence-free. And sometimes those bottles are just so gosh-darn convenient. Whatever the truth may be, the marketing involved makes a compelling case that repackaged water is worth a premium price, and capitalism allows companies to charge what the market will bear.
With that in mind, it seems Bugatti is considering entering the market for premium-label processed water. The Bugatti Personal Distillery Dasani Edition, seen here at a factory-authorized demonstration, is a mere $1.6 Million USD. That relative pittance affords the discriminating imbiber the opportunity to create his own personally unique distilled water, commensurate with operating environment, localized weather and sunlight patterns, and garaging preferences. I didn’t get a chance to sample the pure, legend-infused umami of the final product, but look at it glistening there: indelibly worth every last electronic Swiss Benjamin stack. Especially when preserved in vessels so stunningly reminiscent of a Veyron’s taillights.
Aren’t you downright parched for the privilege? Why settle for the merely common ineptitude sauce sloshing around in the taillights on your buddy’s old beater Chevette? This blinker fluid may be pricey, but it’s just the kind of rarified refreshment that every Veyron owner distinguished tongue demands.  If you yearn for the most exclusive, high-performance, track-tested and sheik-approved water on the market, seek no further. We merely ask that you please pay no attention to rumors of more plebeian, VW-like build quality taste.  The word is taste.