
Yesterday, I started this series with the bottom 4 reasons why I thought Pontiac Failed that included Badge Engineering, The Fiero and Solstice sports cars, Plastic Body Side Cladding, and the badly designed “Updates” to the last Bonneville and Grand Prix models. Today, lets take a look at numbers 6 through 2, and see if you agree with any of them, or if you think I’m full of it.
6–Killing Model Names with Built-in Brand Equity