The new Porsche 911 commercial was made in… Warsaw, Poland

 

Interesting – Ze Germans, Porsche to be exact, now go to Warsaw, Poland to make commercials for their new models. Specifically, the base 911 coupe and cabriolet. This is interesting for several reasons. First, Warsaw streets are incredibly congested, more so than many other large European cities because currently there are only two metro lines in the city. There are buses and trolleys, too but the metro is by far the fastest.

Last time I was there the roads did not seem conductive to sports cars, much like Boston or New York City, despite many people owning sports cars. Lastly, something something about Germans invading Warsaw, often still a sore point, perhaps because the scars of WW2 are still vividly visible throughout Warsaw.

But this is a new world.

It is a new union.

And it certainly is a new Poland.

People may have moved on but perhaps not forgotten. There has been an economic boom – people have made money and are willing to spend it. It’s no longer an emerging country but it is an emerging Porsche market. Perhaps making a commercial of an iconic sports car that bears the name of Nazi party member, a car that is made by Germans, in a city once destroyed by Germans, is the very definition of progress… if not irony.

10 Comments

  1. It’s a bit odd considering what is happening in Poland in recent politics, and the implications of that. But all the Central and Eastern European countries are pretty well-integrated into the EU and European life by now. And they have a degree of inequality – and willingness to display that – which exceeds Western and Northern European traditions.

  2. There is no intended symbolism, just over-interpretation.
    The SUV manufacturer surely applied and paid, and didn’t force closed roads at gunpoint. There was no political pressure, no crazy phone calls from Merkel. It’s an ad. I guess that Prague was not available or too expensive to rent, or has become too common for the ad people (you can’t show the Dresden opera in Germany, everybody would think it is a brewery…).

  3. Only two metro lines? You’ve still got a better mass transit system than Irelands capital.

    Honestly, if it wasn’t for the huge level of beuracracy that goes with doing business there, Poland would have probably overtaken even our tiger era growth by new, and still might in spite of that. My brother in law who works in construction is run off his feet with work over there, to the point that he’s getting other relatives to go back from Ireland to help.

  4. Regardless where Porsche shoots the ad footage, the new 911 simply doesn’t pique my interest. I’ll admit that the rear of the 992 is an improvement over that of the 991, but ever since the car went to water cooling back in ’99, it lost its spirit in more than just a mechanical sense. Seeing a 993 will still snap my head around in traffic, and any air-cooled 911 will get my attention. The new ones somehow look too low, too swept-back, and too duck-billed to warrant my interest. People argue that the 911 design hasn’t evolved enough with the times, but I think it’s changed too much– I still pine for the old upright windscreen and stubbier wheelbase. Porsche’s coupe is an awesome machine, but doesn’t resonate with me as a true “911”.

    If I ever were to win a brand-new 911 a lottery or sweepstakes, I swear I’d trade it straight-up for a well-kept 993 Carrera.

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