I get several dozen press release emails per day. Most bloggers/bloogers/writers get a lot more, I just don’t subscribe to them. I glance at them and delete 90% of them. I respond to some, usually asking for more information, only to never get a response. And then there are a few that surprise me, such as this one:
Has a show or movie ever energized you to seek adventure beyond the screen? The Grand Tour, a Prime Original that follows three intrepid former car journalists on their high speed escapades around the world, has attracted fans ready to hit the road for their own adrenaline fueled adventures. Amazon uncovered a few fun facts about Prime members who have streamed The Grand Tour, and we’re spreading the word on where to get inspiration for your next trip to the great outdoors. These trends were obtained by comparing the purchase behavior of a sample of 100K Grand Tour viewers on Amazon to that of 100K Non-Grand Tour viewers.
Amazon learned Grand Tour viewers are more likely to seek extreme outdoor hobbies and live in areas known for adventure in the great outdoors than those Prime members who haven’t streamed the show yet. In 2017, Grand Tour viewers spent 24% more in Amazon’s Sports & Outdoor store than an average non-Grand Tour viewer. And these Grand Tour viewers are not just novices of the outdoors; they purchased more brands for top outdoor athletes and serious outdoor enthusiasts including GoPro, Black Diamond, Osprey, Patagonia and Thule than did non-Grand Tour viewers. The largest percentage differences in spend on outdoor equipment between Grand Tour viewers and non-Grand Tour viewers were on cycling gear (53%), rock climbing gear (45%) and skiing and snowboarding gear (44%).
It is no surprise Grand Tour viewers in the US are living in places that are known as gateways to adventure. Washington – home of Mt. Rainier, Olympic National Park and neighbor to the Pacific Ocean, and Colorado – land of the Rocky Mountains and Mesa Verde National Park, had the highest number of Grand Tour season two viewers per capita in the US. These states have an abundance of activities for those seeking an outdoor and adventurous lifestyle.
Grand Tour viewers are more likely to drive cars that are compact and adventure-ready and steer clear of the family cars. When purchasing automobile parts in Amazon’s Automotive store, customers can add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle. The Subaru Impreza was the top car model that was more likely to be added to a Grand Tour viewer’s garage than a Non-Grand Tour viewer’s in 2017.
If you have been looking for motivation to dust off your bike, climb a new route, wax your skis or take the family camping, check out The Grand Tour for some adventure inspiration and see you in the great outdoors!
So, first off, Amazon, like the NSA and Facebook, watch your online adventures very carefully. Don’t bother with the tin hat, if you’re that paranoid then just remove the internet from your life.
Second of all, look at all you outdoorsy Colorado Subaru-driving types! Those of you that have been to Colorado know that basically everyone drives a Subaru or a Toyota body-on-frame vehicle of some kind. I’m assuming that Amazon does not really know the difference between Impreza and WRX, but that’s fine. Light-up, stream your show, and drive your Impreza, Impretza as Clarkson calls it, and do something EXTREME!!!
Personally, my inspiration from the show has always been to drive some kind of a super luxury coupe from a fancy hotel in Paris to the Amalfi Coast while listing to Margret Thatcher speeches.
I’d just like to add that the second season of The Grand Tour was so much better than first. That Audi versus Lancia segment was some of Clarkson’s best work to day. Good job, Amazon!