The Hemi-powered V8 Jeep Wrangler Rubicon 392 is the latest and hottest of Jeeps to hit the market. Spoiler: I drove it and it’s awesome. As we are now accustomed to, dealers are jumping on this hot vehicle with their market-adjusted price nonsense. In this case, a dealership local to me wants another five grand on top of the $77,590 sticker price. For that, they get a big eff u from us.
That said, where we have seen $30,000 and even $100,000 mark-up, this is one that is almost reasonable. But still crappy.
Remember kids, never pay these “market adjustment” fees, never pay for $200 wheel locks, undercoating, paint protection, and the million other rip-off gimmicks the dealer throws at you. Get your car for the lowest price and GTFO. Don’t even finance through the dealer. Add anything you want later by yourself.