jeep wrangler 392 v8 price adjustment

Rubicon 392 “Market Adjustment” is almost reasonable but still sucks

The Hemi-powered V8 Jeep Wrangler Rubicon 392 is the latest and hottest of Jeeps to hit the market. Spoiler: I drove it and it’s awesome. As we are now accustomed to, dealers are jumping on this hot vehicle with their market-adjusted price nonsense. In this case, a dealership local to me wants another five grand on top of the $77,590 sticker price. For that, they get a big eff u from us.

That said, where we have seen $30,000 and even $100,000 mark-up, this is one that is almost reasonable. But still crappy.

Remember kids, never pay these “market adjustment” fees, never pay for $200 wheel locks, undercoating, paint protection, and the million other rip-off gimmicks the dealer throws at you. Get your car for the lowest price and GTFO. Don’t even finance through the dealer. Add anything you want later by yourself.

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10 responses to “Rubicon 392 “Market Adjustment” is almost reasonable but still sucks”

  1. Maymar Avatar

    Look, if the OEM’s providing 0% financing, I’m happy to finance through the dealer if that comes out as the best deal. And frankly, I don’t care if they want to sell me the car for $1, and charge $20k for wheel locks or whatever, if the overall price is fair, they can break out those numbers however makes them happy if the amount I pay is suitably small.

    But I really can’t get worked up over market adjustment – it’s the marshmallow experiment for adults.

    1. Sjalabais Avatar

      That’s a great take, about the marshmallow experiment. Jalopnik had this article about how hard it was to get hands on a car due to the chip shortage. Then they quoted a dealer saying some of their customers had to wait a week. A full week. Jeez! Markups tend to come down after a while, so there are good reason to not touch this marshmallow.

    2. OA5599 Avatar

      If used cars are being resold to wholesalers for a profit over the original selling price, then as much as I don’t imagine I would ever personally purchase a car with a Market Adjustment, I can certainly understand others paying it.

      I sold my 2021 Wrangler for a profit on “Give Me The VIN” in less than 48 hours!

      1. Maymar Avatar

        That’s actually a good point – I take it for granted that market adjustment only gets applied on specialty product that you can easily dodge by just buying a competing product that won’t impress the neighbors as much. But yeah, with used car values going up on normal stuff, it’s harder to avoid it when it’s just inflated “True Market Value,” and if sucks if you just need transportation.

  2. tiberiuswise Avatar

    Highly desirable models command a premium, less popular ones sell at a discount. You may not fid that this suits your tastes, but the alternative can be even less palatable.

    https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.atlasobscura.com%2Farticles%2Ftrabant-cars-east-germany&psig=AOvVaw1rOm_uWZXRsmHi6iHdx5Ve&ust=1620169608218000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCPCU0KfQrvACFQAAAAAdAAAAABAD

      1. Batshitbox Avatar

        They must be popular, just look at how many of them there are!

        And we can’t post pictures here, or at least I’ve only ever seen them show up for about 10 minutes after someone with God access to the back end posts them. I’m not sure if I’ve seen you on here since Disqus went away, but this is the new BBS-text-only dial-up C-64 comment ‘system’ they found in the AtomicToasters folder on the Zip Drive.

  3. Neight428 Avatar

    See, we like cars, successful car dealers like making money selling them. Cars go in, cars go out, money comes in, money goes out and they are completely amoral (if we’re being charitable). They know that people get all excited about new cars, and that’s their chance to splurge on their next vacation, or buy their girlfriend a bigger engagement ring, or get junior’s ridiculous overbite fixed. If I literally paid for franchise rights to a frickin’ Mopar brand and suffered through decades of K-cars and “cab forward” bullshit, you’re damned right I’m going to wring every penny out of any car that comes across my floor that someone actually sought out as a unique vehicle without any competitors on the market*.

    *This is where the Ford dealers curse the day the Bronco’s rumored return was announced back in 2007.

  4. Lokki Avatar

    “ They must be popular, just look at how many of them there are!”

    Drive a Trablant! Ten million East Germans can’t be wrong!

    Quite seriously, I have no problem with the idea of Additional Dealer Mark-up. No customer is forced to pay it, and far be it from me to tell other people how they should or shouldn’t spend their money. Yeah, I think people who pay it are stupid, but then I think a lot of people are stupid, and frankly speaking, I have heard it muttered about me (and by the way, there is no goddamn need for anyone here to bring up a certain old BMW, -OR- a certain old Alfa Romeo).

  5. IA Avatar

    This one is still good. Decozen in Verona New Jersey added 15k adjustment fee. Will get big FU from me as well. ridic… idiots

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