Road Rage Roundup: It Seemed Like A Good Idea At The Time

Road Rage Roundup
Road Rage Roundup logo by Jeannette Copperwaite

My first regular series as Murilee Martin, way back in early ’07, was Road Rage Roundup, and it started off pretty well.
My graphic-designer friend Jeannette Copperwaite needed a new starter in her Tercel, and I needed a catchy animated logo for my new series. A trip to the junkyard and 20 minutes of work and I’d earned my custom logo. I told her to make it look like “a cross between a 1968 low-end Vegas casino sign and a Dead Kennedys album cover.” As you can see, Ms. Copperwaite has some real talent. RRR was pretty easy: I’d look up road-rage stories, excerpt the most head-clutchingly horrible two or three in each week’s episode, and the readers could all feel like sane/well-adjusted drivers because they’d never run an old lady in a Mazda 323 into a ditch over some perceived affront.
The whole exercise was more or less just an excuse for me to shamelessly rip off my journalistic role model Kevin Hoover’s Arcata Eye police-report style. The problem was that doing the research made me loathe all humanity, even more than the normal amount. How about killing a motorcyclist for passing you? Or a mayoral candidate loogying in a fellow driver’s face? So, I killed RRR after a couple of months. But damn, isn’t Jeannette’s logo great?

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  1. Tim Odell Avatar
    Tim Odell

    If the late-90s onward skate and associated action sports culture has taught me anything, it's that a good logo will sell stuff regardless of what product it's associated with.
    The tragic final conclusion of this principle: Von Dutch anything. Seriously, people: learn some history.

    1. Murilee Martin Avatar
      Murilee Martin

      Man… I need to get some RRR trucker caps printed up, ASAP!
      Speaking of the future Murilee Martin Lifestyle Brand™ empire, do any of you want <a href="">Noch Ein Scheiß-E30 T-shirts? Walker has a bunch that didn't sell at the last LeMons South, and I'm going to put them on eBay one of these days. If enough Hooniversarians want them, I'll see to it that y'all get first shot.

      1. Paul Y. Avatar
        Paul Y.

        I'm still holding out for the next round of Driveshaft-through-Skull shirts, myself.

        1. P161911 Avatar

          I'm still waiting for my 3XL PCH t-shirt.

          1. Murilee Martin Avatar
            Murilee Martin

            How about a nice coffee-table car book, courtesy of the publishers who send me copies to review? I haven't cranked up the PCH shirt assembly line for over a year, and it's tough to get the motivation to do so.

        2. Jeff Glucker Avatar
          Jeff Glucker

          Mine arrived a month or two ago…
          with four holes in it, haha.

        3. joshuman Avatar

          My kids call it the skull shirt and get excited every time I wear it.

      2. iheartstiggie Avatar

        I'll totally take one!!

        1. iheartstiggie Avatar

          Actually, I'll take 3.

      3. engineerd Avatar

        I'd totally take/buy/earn/steal one! I wear my driveshaft-thru-skull t-shirt with pride…when it's warmer out. Now it winds up hidden under my hoodie.
        Plus, my dashing moustache for Movember is distracting everyone from the awesomeness of my wardrobe.
        Everyone with $5 to spare should donate to the Hooniversal Moustache Association. Help fight prostate and testicular cancer!
        /shameless plug

        1. iheartstiggie Avatar

          I tried to give you thumbs up 2x for the shameless Mo' plug. But alas only one allowed.

      4. engineerd Avatar

        I'd totally take/buy/earn/steal one! I wear my driveshaft-thru-skull t-shirt with pride…when it's warmer out. Now it winds up hidden under my hoodie.
        Plus, my dashing moustache for Movember is distracting everyone from the awesomeness of my wardrobe.
        Everyone with $5 to spare should donate to the Hooniversal Moustache Association. Help fight prostate and testicular cancer!
        /shameless plug

      5. JeepyJayhawk Avatar

        I'll take one!

      6. StrollingPlayer Avatar

        Absolutely. Count me in.

        1. superbadd75 Avatar

          I LOVE the Price is Right fail music! It generates a chuckle every time.
          I was also hoping for a cool new segment. With such a kick ass logo, how could you not?

          1. baldy_pm Avatar

            Now that I listen to it again, it seems to be a Tuba / trumpet combination.
            (I was in band for 7th & 8th grade. I didn't learn much)

      7. discontinuuity Avatar

        Sure! Do you have pictures/prices?
        Also, I should probably ask your permission before I start marketing "Murilee/Orosz for President 2012." What'dya think?

    2. dculberson Avatar

      The Von Dutch thing reminds me of words of wisdom from Mister Jalopy:
      "Everything you love, everything meaningful with depth and history, all passionate authentic experiences will be appropriated, mishandled, watered down, cheapened, repackaged, marketed and sold to the people you hate."
      (… )
      And was I the only one that thought, "Awesome, another RRR!" upon seeing the title? Ahh, just as well that Murilee hold onto what little affection he has for humanity. We don't want him going all Kaczynski on us.

      1. Tim Odell Avatar
        Tim Odell

        There was actually a post by him about when the Von Dutch paint set was sold at auction.
        He asked one of the moms at his kids' school wearing a Von Dutch trucker hat if she knew who he was, and she said he was some kind of European designer.
        Couldn't find the post…might have been on Jalopy Junktown, which died a horrible death at the hands of a database error or something.

  2. Rockford_Brodie Avatar

    Yes, please!
    Y'know, before I started following LeMons, I had no idea what E30s were and if I had to guess I would say it was some sort of ethanol blend, much like a BS Judge's BAC on Friday night 😉

  3. engineerd Avatar

    That is a kickass logo. Too bad the series made you loathe humanity and you had to quit before you went on a killing spree trying to clean up the gene pool. Not because it kept you out of jail, but because I would have been right beside you with a Chinese knockoff AK-47 and a baseball bat.

    1. superbadd75 Avatar

      Sign me up when the spree begins. I don't have any fancy machine guns or baseball bats, though. I do happen to have some 2X4s (with nails in 'em) left over from my last fence repair, and a set of J.A. Henckels knives.

      1. JeepyJayhawk Avatar

        Must beware the boards with nails in them.

    2. StrollingPlayer Avatar

      Ah, so that's where the "Hakim" photo came from.
      <img src=""&gt;

      1. Murilee Martin Avatar
        Murilee Martin

        The Hakim is the reason the Egyptians lost the Suez War in '56. It weighs about 300 pounds, so Hakim-armed soldiers could only march for a few dozen yards at a time before collapsing in exhaustion.

        1. iheartstiggie Avatar

          I am waiting for that to happen, until then, I'll bang away and once that happens I may have to get an iPhone (I'm anti-iPhone, can't type on the damn thing!!!)
          Isn't it great to see Murilee here? Brings a tear to my eye…

          1. JeepyJayhawk Avatar

            Pre's are pretty awesome (but I'm biased.) Also the Pixi looks like it is going to be neat.

          2. dculberson Avatar

            I do like my Pre but it's so sloooooow… especially compared to the 3GS iPhone.

          3. JeepyJayhawk Avatar

            Those guys on the tubes say that the next update (like next week) will fix that. I hope so because it annoys me a tad also.

          4. Jeff Glucker Avatar
            Jeff Glucker

            I have become very quick on my iPhone… heck, I could even write a Hooniverse post on one.

          5. joshuman Avatar

            If you have trouble with the the touch screens, get a BlackBerry Tour or Curve 8900. I have both a BlackBerry (work) and an iPhone (personal). I can type well enough on both but make fewer errors on the BlackBerry.

          6. iheartstiggie Avatar

            I have a 8310 Curve right now and am rather quick on it, yeah. I love the 8900…my problem is the darn web app sux my big toe…and I usually give up trying to get to a link to anywhere on it because of that… 🙁 Boo Blackberry internet browser.

          7. StrollingPlayer Avatar

            I type better on an iPhone than on any other of them tiny keyboards. The error correction and variable-size touch zone stuff that Apple threw in there is excellent and basically invisible, and it works a lot better than my fat fingers do on those other "real" keyboards, where you actually have to press the right keys all the time…

          8. iheartstiggie Avatar

            I have fairly long nails when I'm not 17th level of Hell stressed out. The keys on my BlackBerry don't mind them, the iPhone does. 🙁

        2. engineerd Avatar

          All this talk of banging has me in the mood…
          …to play some drums. You perverts.

          1. JeepyJayhawk Avatar

            Sure big guy.

        3. Tim Odell Avatar
          Tim Odell

          Do they block all blogs?
          I suspect it might be because of some of our twtter/facebook plugins, rather than the site itself.

  4. JeepyJayhawk Avatar

    Really is an awesome logo, Murilee can you make all of your bits with a logo that awesome?

    1. Murilee Martin Avatar
      Murilee Martin

      I'd have to hire Jeannette (or Walker) to do more work for me, since my graphic-design skilz are primitive at best. Those damn artists ain't cheap!

      1. JeepyJayhawk Avatar

        Dude, just being here makes everything awesome.
        Yes, I do have a crush on the Murilee.

  5. CptSevere Avatar

    Love that logo. I'd love it if the series were resurrected, but I can see where it could drive you nuts. Too much idiocy out there. I can relate, after driving a cab for going on five years back in SLC I began to hate that job and everybody around me while I was working, with a passion. One can only take so much before it erodes your cheerful disposition.

    1. Tim Odell Avatar
      Tim Odell

      Cabbie in SLC? You will be submitting stories, right?

      1. CptSevere Avatar

        Yep. Just did tonight. Thanks for the bad idea, you dredged up all kinds of lousy memories, which I will be glad to share with the likes of you. See Accidental Hoonage. Good night.

  6. FreeMan Avatar

    Twit & FB plugins make it past the nannies here at my office, though the sites themselves don't. You can tell 'cause I'm posting this from my work machine right now!

  7. Tim Odell Avatar
    Tim Odell

    Oh wait, it was Fraunfelder on BoingBoing:

    1. dculberson Avatar

      Yes, awesome. I was thinking of Mark's post as well.. the obnoxious mom personifies what's wrong with the sell-your-soul culture.

  8. discontinuuity Avatar

    Err, there should be "t-shirts and bumber stickers" somewhere in there.

  9. Charles_Barrett Avatar

    I love "Scuderia Hooniverso"…!
    And of course, I was not implying pursuing anything that would be disrespectful to what Jonny L. has done… In an ideal world, he would be hands-on in management of the Scuderia. His background historical write-ups were one of my favorite things to read in the entire automotive blogsphere. Spending time strolling around the car show last Sunday with him was delightful and enlightening.

    1. Tim Odell Avatar
      Tim Odell

      I strongly suggest Ate Up With Motor for more great historical stuff.
      That place is like the smart kid in class compared to us booger-eating spazes.

      1. Charles_Barrett Avatar

        Thank you for the recommendation & link… I have it bookmarked it now.

      2. Charles_Barrett Avatar

        BTW, today I noticed for the first time that they have a Facebook fan page:

  10. P161911 Avatar

    Sure, just nothing that would qualify as NSFW. I'll have a hard enough time trying to explain to the wife why I am getting gifts from a Murilee. I'm not overly concerned either way.

  11. Murilee Martin Avatar
    Murilee Martin

    How about the V8 Horsepower Performance Handbook from Motorbooks?

  12. FuzzyPlushroom Avatar

    As long as the ink stays intact, I for one don't care about shirt quality. (Still rock my V8olvo shirt on occasion.)

  13. P161911 Avatar

    PERFECT! Even more motivation to get my own personal PCH running. A 77 Corvette that I drove from 1990-1996 (Junior year in high school to Senior year in college) and has been sitting in my parent's garage, my garage, and now my basement/garage. It is all in one piece, but needs some engine work. I'm trying to decide between rebuild or crate motor as soon as budget permits.

    1. Murilee Martin Avatar
      Murilee Martin

      OK, send me your address.

  14. FuzzyPlushroom Avatar

    Nearly worth it for that Swedish design!

  15. iheartstiggie Avatar

    Hey, who told you I eat boogers!

  16. joshuman Avatar

    A WebKit browser is in the works. It will get better. You can also install Opera Mini but it has its own issues.

  17. JeepyJayhawk Avatar

    Agreed, pristine t-shirts suggest newly bought, first time wear.

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