NYIAS – The Very Sad State of Lincoln

This will be my last posting for the NYIAS, and by the time you read this, I will be on the train heading back to Connecticut. Yes, I took the train rather than pay the exorbitant parking rates on the west side (It was bad enough having a nearly $700 bill for the hotel that was less than a block away from the show, but I digress). Anyway, the Lincoln display area was impressive, which makes the number of cars at the display even more disappointing.

So what was there? Three, count them, three Lincoln MK-Z Sedans. No MK-S, no MK-T, and no MK-X. If Lincoln is to look like a true competitor to the Cadillac brand, or even a viable Buick, Chrysler, or anyone else, then the display should have been stocked with their entire lineup.

Because of their shortsightedness, I became more than a little apathetic and didn’t even to take notes as to which one was which. So I went to another site who paid attention. The three cars represented the different powertrains, and they include the standard 2.0L 4-cylinder Ecoboost engine, delivering 240HP, a 3.7L V-6 that delivers 300HP, and of course, a Hybrid version with the 2.0L 4-Cylinder, with 188HP. No manual transmissions, only 6-speed automatics, and only a CVT with the Hybrid.

In person they look OK, except for the obvious rip-off of the Dodge Charger tail lamp design. I said it before, and I will say it again… If Lincoln wants to move vehicles, and make them as desirable as the current Cadillac model range, they need to step up in design, and they need to offer a different mix of models.

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