Now is the time to order that brand new car exactly how you want it

The way new car sales work in the United States is rather messed up. It would seem that automakers give you sorts of models, options, and colors, but getting what you really want is often challenging. That is because it’s really the dealers who are buying the cars and placing them on their lots. Then the car buyers are buying the cars from the dealers. And the dealers usually order the most average models and in the most boring of colors because that is what most people want.

yellow civic type r

How it was

When you, or any Joe Shmoe, come in to buy a car, Mr. Bigshot Salesman showed you what he had on the lot and told you to pick something. Most people picked something. For the more choosy buyers, the salesman would look around to see what other dealers have in stock, or on way, and possibly trade them something for what you want.

Yes, some dealers will entertain you with an order, especially the European brands. The truth is that they don’t really like doing that because they would rather shove down your throat whatever they already have on the lot. They have already spent the money to get these cars to their lots and they need them to go first. But we’re in wacky 2021 and nothing makes sense.

The pandemic effect

In the late 2020 and into the 2021, amidst the Covid-19 pandemic, many people decided that they just had to have a new car. At the same time there were production interruptions. Initial interruptions were due to the virus; workers got sick, people worked too closely, there were forced shutdowns, or safe Covid practices were difficult to follow. Manufacturing facilities all over the world were idled.

Those idled plants resulted in sudden shortage of commodities needed to finish production of things such as cars. Recent computer chip shortages exemplify that. This went further down the production chain, to raw materials. Resin shortages is one of the things delaying the production of the Ford Bronco hard tops, for instance.

With an increased demand and lower supply, automotive dealers are operating on very low inventory. But the dealers can still place orders, however, for future deliveries. If history tells us anything, it is that dealers are likely to order average models in the most boring of colors. They will get what will appeal to most people, as they have for years.

land rover defender order

Why orders make sense now

This is where, you, a potential new car buyer comes in. With time on your hands, you can specify the exact vehicle you want/need, place an order, wait a bit, and get it. It works because the dealer will not try to shove whatever they have on the lot down your throat because they have nothing. But they still want to make sales and they still need to order new vehicles. So why not order something that will be sold before it ever arrives? It’s win-win and it’s what car sales should have always been.

I have now discussed or helped out three friends with orders like that:

  • The Land Rover Defender took a while, from January 27th order until May 7th That said, it arrived exactly on the day the dealer said it would and it came from Europe.
  • For a Jeep Wrangler order, a specifically configured model took about three months late last year. Currently, a Jeep dealer said six to eight weeks but it varies on the type of model.
  • For the South Carolina assembled BMW X3 M, a dealer said five to six weeks from order time.
  • I read on the internet, so take that with a grain of salt, that the wait for GM heavy duty pickups extends into months due to parts shortage.
jeep dealer lot
How it was in summer 2020

Downside to ordering

There is a downside to all of this and that is price. One should expect to pay MSRP for all orders. If the dealer tries to get you to pay some market adjustment price on anything but a six-figure exotic-ish something – walk.

Exceptions to ordering

There is exceptions on every rule. Orders don’t work on vehicles which just went into production. The Ford Bronco Sport is one such example. Ford is making only so many and each dealer gets so few, that they just sell upon arrival or while still in transport. Don’t bother ordering one, you won’t get it anytime soon. One dealer, who had one in stock, hid a $2000 mark-up for one of those in those BS fees that they love to add – I gently told him to GTFO.

Toyota seems to be doing their own thing. Toyota dealers have become so smug and they don’t give a poop because they know that any turd they have will sell. It is based on reliability, smartly optioned models, and very comparable final sales prices due to incentives and financing. And Toyota somehow does not seem to have as many many issues delivering vehicles to dealers as others do.

Hyundai and Kia on the other hand will deal on cars like it’s 2002. Great deals can be found on-SUV models from Hyundai and Kia based on what’s on the lot. Oh, but you want the hot loaded Palisade – you will pay for it.

My recently retired former boss wanted to reward himself with a Porsche Carrera cabrio. Fuggedaboudit, it does not exist. One relatively large dealer said he’s got two coming by October. And that’s it. So if you are wondering why the used Carrera market is so ridiculous, now you know.

I sold my 2021 Wrangler for a profit on “Give Me The VIN” in less than 48 hours!

The above examples of recent sales are not meant to be all-inclusive. They are all based on the experiences of people who have purchased new cars, either with my help or in talks with me. Your results may vary. We should also remember that now is also a great time to sell your used car.

8 Comments

  1. Kamil, I’m absolutely triggered by your opening image – I spent a good eight weeks staring at that screen every day as I tried to configure the “right” Wrangler for my wife’s needs.

    We considered ordering, too, as her preferred shades of blue were thin on the ground unless they were Rubicon or Sahara trims – neither of which she wanted. Dealer quoted us around six weeks to order – delivery wouldn’t have taken long had we gone that route since I’m just down the road from Toledo.

    Luckily, we found what she needed one state away – dealer trade brought it to us in a week.

    1. Hey, sorry. yes, late response. I hear ya on that. being that I have no idea what’s happening with my Bronco order, I too spent an unhealthy amount of time on that site.

  2. The “expect to pay MSRP” bit does depend on your particular situation. My 2015 Challenger, 2017 Ram 1500 (now ‘classic’) and my dad’s 2019 Ram 1500 were all special orders, where the price was going to be a particular under-MSRP number on the build invoice sheet, minus current incentives at time of delivery, plus no more than the allowed values of things like “dOcUmEnT fEeS”. But, I work for the farm & construction equipment company that was part of the overarching Fiat group before the auto/industrial demerger.

  3. I suggested this exact strategy when Jalopnik first reported on the chip shortage and got shot down in the comments…because I said a 6-10 week wait wasn’t long.

    Pretty sure the customer mindset matters, too. I mean, out here in the Arctic sticks, I order just about everything I need from China. If my battery stock is depleted and I need new LR44’s or whatever, that will be a 3 week wait. Or possibly 6 weeks if one-belt-one-road makes them travel through Kazakhstan, Belarus, Poland and Belgium, among other places.

    Also, as a Urobean, buying something so expensive off the lot seems silly. The chances of getting exactly what you want this way just seem slim. And, just like we tell the kids approaching Christmas, the waiting time for something you really want is just…exciting. Isn’t it?

    1. I completely agree with you on this. When the average consumer is spending 35 thousand dollars for something, is a two month wait time really all that bad to get exactly what you want? It seems silly to be so impatient.
      When I bought my Kia, I said to the salesman that I would be prefectly fine with custom ordering a GT six speed in blue and waiting for it to be built. After all, a car with high performance summer tires doesn’t mix well with snow. But it was pure luck that there was one at a dealership just across the state border in Wisconsin, so they shipped that one here.

    2. I’ll say this much – when I bought my car, I bought off lot, but there’s not much variance on Japanese cars. Mine had the manual and opinion package I wanted, and out of the 4 colors available, 3 were some kind of greyscale so they were essentially interchangeable as far as I’m concerned.

  4. Our last 3 vehicles were all custom ordered (from 3 separate dealers too), and, unless it’s an emergency situation, I’ll never buy new off the lot.
    Just like ptschett, we did all of the negotiating up front (and all were basically at dealer invoice plus we got all the incentives. dealer’s kept the holdback as their profit). The only real hassle was with the SS – that dealer wasn’t quite sure if they’d be able to get an allocation, and, they’re just kind of ‘richards’ to work with period.
    It may be different at mega dealers in giant metro areas, but the dealers we worked with were all too happy to custom order. They’re a sold unit, no need for floorplan, they usually don’t count against the allocations, and it’s minimal work for them. Also kind of neat to have the Monroney show our name as buyer (at least on the SS and the Jeep, I don’t think Ford does that).

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