By the early 1960’s, Ford had found the gospel of auto racing as an effective marketing tool. Whenever and wherever Fords raced successfully, Ford’s marketing department was poised to take maximum advantage with every tool at their disposal. Today, we’ll take a look at, perhaps, the mightiest tool in the Ford Total Performance marketing arsenal…….the film strip.
In this pre-internet age, Ford used filmstrips like this one to educate their dealerships’ sales force about the Blue Oval’s latest achievements at the circuit. The salesmen, in turn, would communicate these facts to our Hoonfathers; who, in turn, would empty their wallets and drive off in a fine Ford product; shortly thereafter to brag to their GM and Mopar driving friends about the superiority of their chosen mode of transportation; vehicles which had magically imbued them with powers of virility that their automotively challenged friends (and the spouses or girlfriends thereof) could only scarcely dream; and, by virtue of purchasing this fine Ford product, our capitalist, free-market ideals were preserved and strengthened anew, while simultaneously driving another nail into Comrade Lenin’s coffin.
U-S-A!!!! U-S-A!!!! U-S-A!!!!
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