We’re here to answer all of the big questions here at Hooniverse. And here’s a big one: Is the model that is, uh, “perched” on a 1980 (I think) Mercury Monarch Coupe a real person in an incredibly awkward pose or a mannequin that has been very ungracefully placed in a press photo? Regardless, this Monarch—the Granada’s forgettable slightly-upmarket cousin—came with a base price of $5,262 with the optional Ford 302 V8 making an earth-shaking 130 horsepower plus the coast of the Malaise Era-beige Landau roof (a mere $118) and some classic rally-style wheels ($310). The giant Mercury hood ornament is free of charge.
Malaise Era Press Photo: Mercury Monarch Model or Mannequin?
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19 responses to “Malaise Era Press Photo: Mercury Monarch Model or Mannequin?”
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Even this shitbox coupe looks good to an eye used to seeing jellybean CUV’s.
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Honestly, I see potential here. Ditch the Landau roof, drop in a Ford crate engine, revise the bumpers, update the suspension, throw on some 18s. This could be interesting, if not outright cool.
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or hell, keep the wheels as is and just get more aggressive tires
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“…a 1980 (I think) Mercury Monarch…”
The Monarch lost its round headlights for the 1978 model year, so this one’s a ’75-77. Narrowing it down further is tricky. Were the aero mirrors available as an option before ’76?-
It’s almost as if I did this with minimal research.
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Research? I’d have thought the transition year for Monarch headlights was common knowledge.
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I kinda like the lines of the Granada/Monarch coupes but with out the ugly padded top. Lots of hot rod mods available for this platform. Could be a real sleeper. Can’t tell if the model is real or not but was the pose an inside joke?
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Malaise Mehness. This is my idea of a Monarch.
https://i.pinimg.com/originals/36/3d/d5/363dd5a384cca22393e30a682f213bc8.jpg-
Hell yes.
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I tried dropping this picture into Google Images, apparently this is a Lincoln Continental Mk V.
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out of curiosity I decided to look to see if there was any for sale (not like I have the room or money for a project) and found this…. Did a gator bite this car??
https://classics.autotrader.com/classic-cars/1975/mercury/monarch/101016202
ps. Sorry, I know this isn’t Last Call-
Florida Man, bath salts, etc.
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I found it on another auction site, apparently there was an engine fire. Maybe firefighters did that to get the hood open?
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Not a bad looking car at all. But it drives like a 1960 Falcon, because it is.
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We had a ’76 Granada. Can confirm.
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Is she dry-humping that thing?
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They call it artificial intelligence for a reason ..
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Just pushing it, Truth in advertising laws in the 70s required that pose.
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