Every other automotive marketing team on this planet needs to pay attention to what Volvo Trucks is doing. I find myself excited to see the latest video that the Volvo team cooks up. It all started when Jean-Claude Van Damme stood atop two trucks and proceeded to perform the greatest split of all time. All of this was done not to show that JCVD is still limber as ever, but that the Volvo trucks have amazing directional stability.
Volvo continued on this path of excellent marketing videos. There’s the one when a four-year-old remotely controls a truck around an obstacle course. You have Tiff Needell driving a Volvo FH and racing a Koenigsegg One:1. And there’s also the clip where Volvo tapped pro paraglider Guillaume Galvani to fly off the back of a truck, under a bridge, around a mountain pass, and it was all to demonstrate how stable the large truck is both up and down the twisting road.
I shouldn’t care about Volvo trucks… but I do, and I can’t wait to see what the marketing team over there cooks up next.
Also, I really want to drive one now too.
Let's take a moment to appreciate Volvo Trucks
3 responses to “Let's take a moment to appreciate Volvo Trucks”
Coincidentally I drove my DAF-ish Volvo (albeit neither a Volvo truck nor a DAF truck) to work today for the first time in quite a while, as I have at long last managed to scrape together a functional transmission for it from the available parts:
One sticking point was that I thought I had a 66 GL in need of repair and another 66 GL for parts, when in fact I had a late 66 GL in need of repair and an early 66 GL for parts. Given that the critical part to be swapped from one to the other was the front half of the Variomatic, would anyone care to guess which part was significantly redesigned between the early and late versions of the car? As a hint, it rhymes with “front half of the Variomatic.”
It’s funny to see what goes viral and what doesn’t. Of all the odd videos with a gazillion views on YouTube, this is imho one of the least likely to succeed to begin with. Commercial trucks? Who cares. Van Damme? Was cool 30 years ago. Gold shiny paint in sunset? C’mon! Strangely, it all works together. Hard to follow up something like that even for Volvo Truck’s ad agency.
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