I love old service stations, and the Shorpy Historical Archive has a swell collection of them. This one in particular caught my eye, and not just for the admonition to eat 9 slices of white bread a day but for the awesome name of this gas brand. Snapped in 1937 in Cleveland Ohio, this corner KOOLMOTOR station’s neon sign looms impressively over the four pumps and two bays of its downtown automotive oasis. I’ll bet it must have looked amazing at night. Also, sidewalks back then were so wide !

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Image: Shorpy