When you’re wedged into those impossibly uncomfortable and socially awkward commercial aircraft seats, do you ever attempt to escape into the pages of the Airline magazine in the seat pocket ahead of you? Even though they are filled with stories about restaurants, civic events, and nemonic tricks to help frequent travelers remember their children’s names, all of the articles are packaged with the veneer of whatever airline has commissioned their publication.
You may not even be aware, but a number of car brands do the same thing. Whether in electronic form or an actual physical magazine made out of thin sheets of dead trees splashed full of edgy four-color photography, you can read about all kinds of things, all from the Audi point of view. Or Mercedes, BMW, or maybe Hyundai now that they want to be all fancy and whatnot. But regardless of marque, would this be something you would want to receive and read?
Sadly, I’ve almost entirely given up on the print editions of the buff books – Road & Track, Car and Driver, and their ilk. They used to be staples at my house and I still have a huge collection of back issues keeping company in the garage. But Iam far less interested the paper form today, and when the subject is a single marque, well, that’s even less a thrill. What about you, would you subscribe to, and potentially read with regularity a single marque magazine, especially a print edition?
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