Watching the new Grand Tour episode, the Lochdown, last night I instantly fell in love with the Lincoln that Jeremy Clarkson was driving. That Mark V coupe looked just so, so right to me. I instantly imagined myself driving a slightly restomoded version of it cross-country.
I’d keep the modifications light, to ones that increase comfort and reliability. It’s difficult to upgrade on the seats but I would make sure the padding and springs are up to the task of my butt. I’d make sure the heat and A/C are working properly, too. A more modern, fuel-injected, engine would be nice, too. And a rear differential that doesn’t just spin one wheel.
But we live in the time of the SUV and large two-door coupes are pretty much dead. The SUV craze turned into off-road craze, where everyone needs a vehicle with locking differentials and a roof rack that can accommodate a tent. Can people really make a move back to large coupes?
I say yes! I think for many people born between 1970 and 1985-ish, the choice to drive SUVs is one of need more than desire. Does anyone really buy a Honda Pilot because they like it? I don’t think so. Most people I know buy these cars because they make their lives easier. Space and seat quantity yield comfort for those with kids.
But what happens in a decade or so years when these people’s kids go away? They won’t the need an eight passenger tank. They will want something that suits their new life of freedom. It will be something different from what they’ve been driving for the last twenty years. Something more comfortable, with fewer seats.
At the same those 50-60 year olds will want to go back to their lives before they had kids, maybe even to their childhoods, because nostalgia is a bitch. And what will say different more than something new and yet something so old than no one else will but them will recall it? The personal luxury coupe, that’s what.