Hooniverse Asks: What's The Coolest "Feature" Badge?

1969 Volkswagen VW Beetle Sedan 2 Door Automatic Stick Shift 2
Let’s face it, when you’ve got swag, you want everybody to know you’ve got swag. When it comes to our cars, features rule and you want that slob in the next parking stall over to know that his SOHC engine isn’t crap when compared to your DOHC machine.
How do we know who’s bringing it and who isn’t? Why, by the badging of course. Whether it’s a turbo, AWD, or some sort of magnetic levitation cup holder there’s probably a badge for it. Car makers like making them, and we love showing them off.
Sometimes we don’t even know what the badges mean and still we love slathering our cars full of them. Of course, not all badges are created equal and so what we want to know today is what are, in your opinion, the coolest feature badges there have ever been?
Image: OldParkedCars

133 Comments

      1. I got a Green Streak when I was in 6th grade. I asked my dad for a motorcycle for my birthday, and it just happened to be the one closest to my size with the cheapest price ($100, used). I had no idea I was a trendsetter for the brand.

      1. HP2 stands for Hemi Powered Plymouth. The one in the picture above is a 1966 Belvedere or Satellite built in late 1965. The hemi Plymouth in my picture is, of course, a 1971 Cuda convertible.

    1. Wasn’t it based on GM’s good ol’ powerglide, too? I seem to remember that one of Toyota’s earlier big I6 designs borrowed heavily from a GM design, as well.

      1. One of the early Toyota I-6s was a licensed copy of the Chevy Stovebolt straight six, but with metric hardware.

      1. And it got smarter!
        Now, Honda’s fanciest cars have too much to cram into a single brag badge. “DOHC i-VTEC turbo hybrid” just sounds like you swept your arm across the badge display in Pep Boys and installed whatever fell into your cart.

          1. Not a problem. One of the very few brand-new cars ever purchased by someone in my immediate family was my brother’s ’77 Spitfire, so I remember his later version of that plaque well. In his case, that car is still his only new purchase.
            I’ve never purchased new, so I’m one up on him.

          2. In my formative years I had access to an old Brit/Datsun yard. I saw dozens of these but never had the heart to pull one off.

        1. I have a round version of that on my 74 Spitfire.
          Since I am mentioning my 74 Spitfire “Maggie” there is an excuse to post this badge which was only on the 74 MKIV 1500. Mine has a Salvador Dali look to it now.

          1. I thought that was the case as well until I looked at it closer. My plans are to keep it after I get a new one. Mostly as a reminder of what shape she was in when I got her.

          1. I understand that many times even this badge was wrong and the number of working cylinders was in fact, zero

  1. Right now, I’m quite partial to this one (pic mine), from back when having a turbo on your diesel was something special, and not just something designated by adding the letter D somewhere in the model name.

    1. We waited for years for the follow-up Yamaha Exodus motor but they seemed to pass that idea over.

    1. When radials were a new thing and optional, cars so equipped came with different suspension bushings and alignment settings. Bias ply tires required quite a bit of tow in to give them some straight line stability, ironically that makes radial equipped cars wander quite a bit.
      There was a fascinating article on the introduction of radials in the US in the Spring 2001 issue of the old Invention & Technology magazine. Sadly, it is now out of print and their website has gone dark. Thankfully, the article was archived and you can read it here:
      http://web.archive.org/web/20071226064252/http://www.americanheritage.com/articles/magazine/it/2001/4/2001_4_28.shtml

        1. Surprisingly, they STILL had that badge on my dad’s VN-series Holden Berlina, at which point radial tires could hardly be called new…

  2. This is how you do it in style, with some residual dignity when parking somewhere else than valet, your friend’s court, or the yachting club. That car below probably has more than six speeds in its automatic gear box, at least an AMG V8, and I wouldn’t be too surprised to hear that there is an air condition system installed!
    https://upload.wikimedia.org/wikipedia/commons/0/03/Mercedes-Benz_CLS_500_BlueEFFICIENCY_Sport-Paket_AMG_%28C_218%29_%E2%80%93_Heckansicht,_28._Mai_2011,_D%C3%BCsseldorf.jpg

    1. Going of on a tangent, but I like pick-up trucks with optional ABS, so that an idiot light is installed in the dash.

      If the truck is not equipped with ABS, instead of of removing the light, they just reassigned it to a different purpose.

      TL;DR: My cousin was absolutely perplexed when his truck told him that ABS was malfunctioning, despite it not even existing in the first place.

      1. Well, that fifth wheel is not being driven. The sixth (steering) wheel inside is though, one hopes…

  3. And this meant something slightly different depending on which side of the Atlantic your P6 was delivered on.

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