I’ve been driving a new Bronco for the last week, and I definitely am enjoying myself. As are others as evidenced by the waves, thumbs-up, and more. People are happy to see the new Bronco. And despite the issues with actually getting them into waiting customer hands, Ford has nailed this new Bronco. It looks right, drives wonderfully, and truly competes at the top of the class in its segment. But now I’m wondering what else could come along and feel a similar welcome?
What other vintage vehicles do you think could fuel a nostalgia and passion-led return to the market? Give it a few years and Camaro will be an answer here. Perhaps some manner of retro-inspired pickup? Maybe Ford should’ve called the Maverick the Courier?
There has to be something though that could capture emotion into automotive form and appeal to a wide enough market to make it profitable. Cadillac could go in an expensive direction and make a fully electrified modern Eldorado. Charge $125k for it and market it towards wealthy Tesla acolytes that are sick of pretending their Model S interiors are luxurious. Cadillac could ply on the luxury and heritage appeal.
In a different direction, Nissan could revisit its ID concepts and revive the 510 nameplate or even make a lower-tier Z model to compete against the BRZ/86. Call it the Nissan 200Z, give it a 2.0-liter turbo four-cylinder engine, and price it at $26k to start.