Hooniverse Asks: What does Toyota need to do with the Tundra?

The Toyota Tundra has been lumbering around as is for what seems like millennia. For the 2020 model year, we know there’s a fresh TRD Pro version coming. But that “freshness” is relegated to the off road running gear.

The engine is still the aging 5.7-liter V8. That dated interior is the same with maybe some fresh cross stitching and TRD Pro branded seats. As for the price? It’s sky high as if to say this rig could compete with the likes of the Ford Raptor, which it very likely cannot.

Toyota needs a complete overhaul of the Tundra. Ford, Chevy/GMC, and Ram are all new or new enough that they stand far above the Tundra on truck shoppers to-buy lists.

What does Toyota need to do with the next-generation Tundra?

By |2019-02-21T07:33:01+00:00February 21st, 2019|Hooniverse Asks|15 Comments

About the Author:

Jeff Glucker is the co-founder and Executive Editor of Hooniverse.com. He’s often seen getting passed as he hustles either a dark blue 1974 Mercedes-Benz 280 or 1991 Mitsubishi Montero up the 405 Freeway. IG: @HooniverseJeff