Look, we all do a lot of writing in our lives, especially those of us on this side of the screen, and it’s inevitable that we’ll make a mistake every now and again. As a matter of fact I once read a statistic that the New York Times contains, on average, 20 typos an edition. When you’re pouring out words and sentences like water from a hose, it’s just going to be a matter of course. However, when you are crafting an ad with the intent of making the most money from a sale of a car, well that’s a whole ‘nother kettle of fish.
I’ve been scrounging car ads for years now, and there are a few things that frequently stand out – things like the seller noting how rare the vehicle in question is – ignoring the fact that its rarity derives from nobody wanting the model when it was new, and that hasn’t changed much now. Then there’s the dancing around the reason for the car having a salvage title, which is always because the car hit a Cicada and the insurance company totaled it even though there wasn’t any real damage. I hate salvage titles!
But the most egregious mistake a seller can make in their ad is the typographical error, or misspelling of words that are just too common not to know. Breaks, axels, routers, it drives me nuts, and I’ll bet it does you as well. If that’s the case, which is your particular fav faux pas? What auto ad typo makes you cringe the most?
Image source: [extrememech]