Last week I reviewed the F-250 Tremor and said it was good. Today, Ford announced the Ranger Tremor. Don’t for a second think that this is a coincidence. But in all this I have a question that’s been on my mind for a while – is “Tremor” a good name for a vehicle?
Dictionary dot com defines Tremor as:
noun1 – involuntary shaking of the body or limbs, as from disease, fear, weakness, or excitement; a fit of trembling.2 – any tremulous or vibratory movement; vibration:tremors following an earthquake.3 – a trembling or quivering effect, as of light.4 – a quavering sound, as of the voice.
Several people I spoke to about the truck were puzzled by its name. The theory was that the truck was supposed to give people tremors, but is that something that we want to do? In the human body, a tremor is an involuntary muscle contraction that is often a symptom of a neurological disorder. Or is this truck so bad-ass that it will shake the earth? Again, earthquakes are not ideal, either.
Owners of older modified Jeeps may get a kick out of the Tremor name. It’s likely that the Jeep death wobble may have given them tremors. But generally, Jeep sticks to model names based on geographical location or historic (with a patriotic twist) references. Chevy called its most capable Colorado pickup truck the Bison, a big strong descendant of a Yak that’s actually pretty quick when it attacks, often for no reason at all.
So, today we ask – is “Tremor” a good name for a vehicle?