The configurator for the 2021 Ford F-150 is on Ford’s website. We know from Jeff’s video that Ford did a lot of work to improve upon the outgoing truck, even if that truck was rather great. Ford openly admits that the configurator is in its “early” phase. Going through it I noticed the 2020 and 2021 trucks are extremely similar. The design, trim models, even colors and options are extremely similar.
There are several theories to the similarity of design here. First is that Ford wanted to be very careful in its design so as not to create a drastically different vehicle from what millions of buyers have come to love. Second that even if the outgoing truck was great, they needed to make changes in order to keep buyers coming into the showrooms. Sometimes customers don’t want better, they just want different.
There is one more thing I noticed about half-ton truck buyers. Many of those people practice so-called inconspicuous consumption. They want latest and greatest but they do not want the world to perceive them as wealthy. In my small world I have met people who have replaced their truck with the same model and color of truck.
With all of that in mind, today we ask – is the 2021 Ford F-150 different enough from the 2020 model?