German Car Day Preview: 1974 Audi 100 Coupe S

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Coming up this weekend is the Larz Anderson Auto Museum’s German Car Day, one of more than two dozen lawn events that the Boston area museum holds each summer. One of its top three events, German Car Day attracts cars and car fans from all over New England, and every year the selection of cars always surprises even those who go to almost every event every year. And last year was no exception, with big crowds and exceptional cars on the field itself.

And last year one of those cars was this wonderful 1974 Audi 100 Coupe S. Owned by Rob Petschke, this RHD Audi 100 was originally supplied to South Africa, whose climate we have to thank for its great preservation. This is a two owner car with just a little over 85,000 kilometers on the clock, but looking at it up close I wouldn’t have even given it that much. This 100 Coupe was in stunning condition, and appeared in the pages of Hemmings Sports & Exotic Car just a few months ago. Let’s take a closer look at this Audi.

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The C1 generation Audi 100 premiered in 1968, and represented the first major model of Audi’s comeback. It’s easy to forget now, but Audi as we know it today wasn’t really with us for a good chuck of the second half of the 20th century. Volkswagen’s was only a few years into its effort to bring back the Audi brand, and at this stage it was still an experiment. The C1 generation Audis were a range of two-door and four-door sedans that was styled rather conservatively, with the rakish 100 Coupe S serving as the sports car of the lineup.

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This 1974 example is one of just 30,787 built between 1969 and 1976, and spent almost its entire life in South Africa. If you don’t recall the last time you’ve seen one in the US, that may be because there are only 5 of these left on our shores. But that doesn’t mean they’re plentiful elsewhere, because only about 600 Coupes are thought to remain. So it’s fortunate that the US managed to gain just one of these in 2009, and I hope it remains here. And yes, this is the only RHD version of the Coupe on our shores. And Larz Anderson’s German Car day is one of only a handful of shows where you can see rare cars like this. Well, that and Lime Rock, where this example was last seen.

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This year’s German Car Day will take place on Sunday, June 16th, at the Larz Anderson Auto Museum located in Brookline, Massachusetts. The museum is just a few minutes southwest of Boston. Be there, or be trapezoidal.

Browse the full gallery from last year below:

[Images: Copyright 2013 Hooniverse/Jay Ramey]


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15 responses to “German Car Day Preview: 1974 Audi 100 Coupe S”

  1. Van_Sarockin Avatar

    Very cool car. Absolutely the 100 of that vintage to have. I had a neighbor who had a dark blue 100 LS sedan. He really liked it, except for the time when his engine fell out into the streets of Brooklyn in his first week of ownership, due to a lack of the engine mounts being bolted in.

    1. Jay_Ramey Avatar

      Having talked to a couple 100 LS owners, all of them owners of these things when new, that sounds about average.
      Saw an elderly couple in a 100 sedan in Hartford CT last year, nearly drove off the road in surprise. A 70s Audi 100 daily driver – must be the only one in the country.

  2. BЯдΖǐL-ЯЄРΘЯΤЄЯ Avatar

    Ur-Quatro and this 100 coupe probably the best looking Audis ever. The Audi Coupé has that same appeal as the Fiat Dino Coupé.
    I'll doubt if they ever get back at this level.

  3. schigleymischke Avatar

    Will this vintage Audi take all my money and leave me alone and destitute? Because, I would let it.

  4. racer139 Avatar

    A few weeks ago there was a 74 100 sedan for sale on the local kijiji classifieds. It was the same red as this one and in very nice shape. The owner even added 4wd…added 4wd you say. Yep he mounted the clean body on a late 80's S-10 blazer frame and runnung gear. I looked for the add but it seems it either sold or the owner took it down. I guess it solved all the reliability and driveability issues, but why? Was my question.

    1. Jay_Ramey Avatar

      I take it this is in Canada since we're talking about something on Kijiji mounted on a Blazer frame?
      An interesting choice for S-10 Blazer chassis- certainly different than the usual conversion van. I agree that this likely vastly improved its reliability.

      1. racer139 Avatar

        Yes Im in Nova Scotia. The audi was listed locally and was quite an odd looking creation and not somthing I would consider plunking down on a S-10 chassis, maybe a sunfire, saturn, chevette or even possibly any front wheel drive caddilac body, I think id keep the audi drivetrain and sort out is shortcomings. Surly there must be fixes avaliable for most of audi's foibles by now.

  5. Audi Doody Avatar
    Audi Doody

    Don't be fooled by the "enhancements" and "face powder" ! This is a hoor that will rend your heart and deplete your bank account like a common $2 back alley trollop ! You have been warned !

    1. schigleymischke Avatar

      But, she's so pretty.

  6. dukeisduke Avatar

    I knew a guy in high school whose parents had a 100LS four-door, and he got to drive it to school occasionally. It made an impression on me, and I ended up falling for the siren song of a brand new '78 Fox three years later. Ah, she was a cruel mistress.

    1. Van_Sarockin Avatar

      Audi Fox was a sweet car. I'd be happy to have one now. The wagon was an especially nice design.

  7. moorewr2 Avatar

    I love all the looks of this car, but most of all that sweet old-fashioned dash. Come to me, C1 Coupe, let me love you as you make me poor.

  8. Rob Petschke Avatar
    Rob Petschke

    Hey, guys. The 100 Coupe' S is mine. I had a light blue one before the red one- I love them! We brought the 1982 Coupe and 1984 4000S Limited Edition to Larz this Father's Day. It was a great show!

    1. Shaun Rees Avatar
      Shaun Rees

      Hi Rob, admired your coupe s for some time, currently restoring my 72 coupe.
      If you ever want to sell let me know. It would look good here in the UK.

      1. Rob Petschke Avatar
        Rob Petschke

        Hi Shaun. I have no plans to sell, but do stay in touch. Visit my site, and send me an email.

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