Ford Bronco configurator is now live

The 2021 Ford Bronco configurator is now live on Ford’s website. You can finally go and build the Bronco you’ve had in mind for months now. And you can get an actual price for it, less obvious dealer mark-up. And there are a few surprises.

I should mention that I have pre-ordered a Bronco when the vehicle was first launched. I love the Jeep Wrangler but to me, it has a few inherit issues, on-road driving and top mostly, that the Bronco seems to take care of. Pictured above is “my own” four-door Bronco Big Bend. Here are some things I noticed while configuring it:

  • The Sasquatch Package, the one that has 35-inch tires and locking differentials is $5790 on the Big Bend model. And that’s a lot. (UPDATE: this varies my model and transmission choice)
  • The modular hard top is only $695, peanuts compared to Wrangler’s $1395. And Wrangler’s top choices go up from there if you want dual tops or the power top.
  • The automatic transmission is $1595 option. On a Wrangler you’re look at $1500 for an automatic option. If you choose the Sasquatch Package, the automatic is included in that.
  • Automatic 4WD system is standard, whereas it’s $695 on the Wrangler. With the Sasquatch Package you get a part-time system. Depends on model and options, the automatic full-time system can be a stand alone options. Ugh.
  • Interestingly, there is no limited-slip differential options. Your diffs are either open or have lockers on then. Locking rear differential is availaviable as a stand-alone option. While I’m a big fan of LSDs, my 4Runner does not have them either and it’s never been a problem.

We will be spending more time on this configurator and have more comments on it. I’ll also document my pre-order and order adventures. In the meantime, be aware that the Ford Bronco configurator is now a little big slow and laggy.

East Coast Editor. Races crappy cars and has an unhealthy obsession with Eastern Bloc cars. Current fleet: 4Runner, Integra, Regal, Lada

16 Comments

  1. Two big surprises for me – first is that, as far as I can tell, in 4-door form, for Canada at least, the Big Bend appears to be a couple hundred bucks cheaper than the Base. Cool as the steelies are, I’m not sure I get that. Second is that auto is $1,750 up here, but the 2.7 is $2,000, and includes the auto at no cost. I will be astounded to see a 2.3 auto at that pricing.

    All in, mine came to $52k and change, although they still don’t have finance rates or any leasing option entered. Steep for me, but really not unreasonable against a Wrangler (which has a couple model years worth of incentives baked in). As others have been saying though, a white roof option can’t come soon enough.

      1. I mean, sadly most leasing is expensive up here, but I’m not big on leasing, so doesn’t impact me much. You’re right the depreciation should be spectacular – my company’s fleet typically takes as many Wranglers as FCA will provide because they’re so cheap to run (my boss hates everything about Wranglers except that). I’m sure in a year or two, we’ll pick up a bunch of Broncos as well

          1. Car rental – hardly a top choice, but like I said, the Wrangler is cheap enough to run that some of its other deficiencies can be overlooked, as a moderately sized SUV is still a useful thing to have on fleet. The Bronco being similar sized and likely nicer to drive means that as long as the operating cost is similar (which, I wasn’t in this line of work when the Toyota FJ Cruiser was new, but apparently we had some of those and they were equally easy to resell), and Ford wants to offer them to us (not for another year or two obviously), I can’t imagine we won’t pick up at least a few.

  2. My choices rang up to just over $42k. I intend to have a Bronco as my next daily driver, but I’ll likely wait a couple of years and buy used, assuming that it makes sense when the time comes. No idea how (or if) depreciation will affect this truck.

  3. I couldn’t find a combo that gave me a 2-door, base model, with the manual, and the sasquatch package. Maybe that’s only an option on higher trim packages?

        1. Well that’s good news. I played around with the configurator, and no model that comes standard with the Sasquatch package can be changed to a manual transmission, and any attempt to add Sasquatch to a Bronco with a manual requires addition of the automatic. Perhaps Ford just hasn’t fixed the website yet.

  4. I’m clearly NOT in the market, so that probably has a lot to do with it, but I quit 1/3 of the way into a build – I got bored with it because there are just too many damn options (did I really just type that?). Way too many models to start with, and then all of the options on top of that? No thanks.

    1. I’m not one to tick many boxes, so it’s a pretty easy decision for me, especially considering I have a tight budget. Fortunately, I like pretty basic cars and am not tempted by options.

  5. I went with the base and the only option I ticked was the keypad. Sure wish you could get an interior color that doesn’t have any black…

  6. I’ve read that Ford won’t import the Bronco to Australia, so with a third-party rhd conversion they will be AUD$90k plus.

    First go at building one I chose a Big Bend 2-door, manual trans, fairly lightly optioned and came in at $38k.

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