The 2021 Ford Bronco configurator is now live on Ford’s website. You can finally go and build the Bronco you’ve had in mind for months now. And you can get an actual price for it, less obvious dealer mark-up. And there are a few surprises.

I should mention that I have pre-ordered a Bronco when the vehicle was first launched. I love the Jeep Wrangler but to me, it has a few inherit issues, on-road driving and top mostly, that the Bronco seems to take care of. Pictured above is “my own” four-door Bronco Big Bend. Here are some things I noticed while configuring it:

  • The Sasquatch Package, the one that has 35-inch tires and locking differentials is $5790 on the Big Bend model. And that’s a lot. (UPDATE: this varies my model and transmission choice)
  • The modular hard top is only $695, peanuts compared to Wrangler’s $1395. And Wrangler’s top choices go up from there if you want dual tops or the power top.
  • The automatic transmission is $1595 option. On a Wrangler you’re look at $1500 for an automatic option. If you choose the Sasquatch Package, the automatic is included in that.
  • Automatic 4WD system is standard, whereas it’s $695 on the Wrangler. With the Sasquatch Package you get a part-time system. Depends on model and options, the automatic full-time system can be a stand alone options. Ugh.
  • Interestingly, there is no limited-slip differential options. Your diffs are either open or have lockers on then. Locking rear differential is availaviable as a stand-alone option. While I’m a big fan of LSDs, my 4Runner does not have them either and it’s never been a problem.

We will be spending more time on this configurator and have more comments on it. I’ll also document my pre-order and order adventures. In the meantime, be aware that the Ford Bronco configurator is now a little big slow and laggy.