Dealers adjusting prices on 2019 4Runner and Tacoma TRD Pro models


Looking to get yourself a new 2019 Tacoma TRD Pro or 4Runner TRD Pro? Pick your dealer wisely. People on Toyota message boards have been posting pictures of dealer-adjusted prices on some new 2019 TRD Pro models. 
Seriously, screw those dealers. Walk away and share your experiences on social media. Then either find a different dealer or wait. Or, hell, for $67,000 you can get a brand new 2018 Ford Raptor. Then let Toyota know how you feel about it. 
Source: toyota-4runner.org

Truck Central: 2018 Toyota 4Runner TRD Pro review

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9 responses to “Dealers adjusting prices on 2019 4Runner and Tacoma TRD Pro models”

  1. Peter Tanshanomi Avatar

    But…but…it’s a Tacoma.

  2. JayP Avatar
    JayP

    The dildos are the local Ford shop are adding $50k to the 2019 Bullitts.
    One thought is they’re doing that to game the autotrader listings to put them to the top.
    I dunno.
    I’m headed there Friday for an airbag replace. I’ll see if that’s what’s what.
    They also have a demo ecoboost 6 speed Mustang on AT for about $7k off but can’t find it on their own site.
    Anyway- the $100k Bullitt.
    https://www.grapevineford.com/new/Ford/2019-Ford-Mustang-35a568030a0e0aea3d0cfa128f4b58cb.htm?searchDepth=1:5
    Edit – they’re doing it to the 350Rs but cost less than the Bullitt??

    1. Tiller188 Avatar
      Tiller188

      In my head, that first sentence was narrated by Skwisgaar Skwigelf.

  3. smalleyxb122 Avatar
    smalleyxb122

    …but is anyone paying the adjusted prices?

    1. 0A5599 Avatar
      0A5599

      No, but buyers feel good about themselves for their negotiating skills.
      What was the last $50,000 discount you got?
      I remember someone being thrilled to knock the additional dealer markup on their Volkswagen from $10k down to 5, and someone else bragging about buying a PT Cruiser for sticker price.
      Seems like a good way for the stealership to get trade-ins for nothing (by reducing the adjustment amount by the trade in value) or deal with buyers underwater on the current ride.
      EDIT: I thought I was posting as a reply to JayP in the Bullitt post above.

  4. Tomsk Avatar
    Tomsk

    That’s nuts, but is it as nuts as a $50k MSRP for a Tacoma?
    I’m gonna say no…

  5. neight428 Avatar
    neight428

    Worth a shot, I’m guessing they troll whatever medium the local spoiled children of billionaires favor at the moment and manage the pricing to their 16th birthday wishlists. There’s just no way any reasonable person would touch those vehicles for that kind of cash.
    You could grab a year old certified used version of a 4Runner or Tacoma and turn it into a SEMA exhibition for $60k.

  6. John Goreham Avatar
    John Goreham

    Did you call the dealer to ask if the posted image was accurate (as opposed to photoshopped)? Just curious.

  7. Harry Callahan Avatar
    Harry Callahan

    I believe in the free market. If some Taco aficionado wants the pay that much, let him/her.

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