Comic-Con 2013: Kia and DC Entertainment reveal the Justice League Sorento


Comic-con officially kicks off today in San Diego, but Kia and DC Entertainment got the jump on the action. The two teamed up to produce a series of vehicles, with each featuring a different Justice League character… yes, even Aquaman. The final vehicle to be revealed is the Justice League Sorento, which features all seven main members of the league: Batman, Superman, Wonder Woman, Green Lantern, Flash, Cyborg, and yes… even Aquaman.

The artwork was conceived by legendary artist Jim Lee, who was in attendance at the vehicle’s reveal. The team at West Coast Customs handled the overall transformation of the Sorento, while DC and Lee applied their artistic skills. The design you see on the Kia is not a wrap but actual paint work. Additionally, Lee applied the finished touches live in person by drawing Superman onto the rear hatch of the Sorento.

What are the plans for this machine? It’s already up for auction, and it’s for a wonderful cause.


DC Entertainment and Kia have joined up with We Can Be Heroes. This groups is working to fight hunger in the Horn of Africa. Along with the car, a collection of various works of Justice League-based art is being auctioned off on eBay. Every piece, including the vehicle, is part of a 10-day auction with proceeds going to We Can Be Heroes.

There’s some pretty sweet artwork to be had if you have the coin. It seems most start at $200 and go up from there, some sharply since a few pieces are Jim Lee originals. The Kia has a starting bid if $35,000, which is only a few grand more than what the V6 unit would cost without the artwork. We imagine it will be a dealer that winds up winning the car, since it would make a great showroom piece. Of course, a well-to-do DC fan could always plant this in his or her garage.


The other cars in the Justice League collection may be a bit on the hokey side. They all seem like SEMA stars from ten years ago. Still, this final car is anything but thanks to the proceeds its generating for charity and the original artwork provided by DC and Jim Lee.

Images copyright 2013 Hooniverse/Jeff Glucker

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2 responses to “Comic-Con 2013: Kia and DC Entertainment reveal the Justice League Sorento”

  1. Pidgeonsplatz Avatar

    Big Bang Theory, Raj "I've said before, and I'll say it again. Aquaman sucks."

  2. Maymar Avatar

    Justice League, to my mom's minivan!

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