Centro Storico Fiat Weekend Edition: 1981 Fiat Ritmo promo

[youtube width=”720″ height=”480″]https://www.youtube.com/watch?v=Dm3xjZbOSgU[/youtube]
The Centro Storico Fiat is a wonderful thing: it’s the automaker’s historic library, and they have a pretty great YouTube account that uploads old promotional videos and footage. It’s mostly all in Italian, but that is barely a hindrance, when the picture material is this good.
The first video to go is a 1981 film called “Ritmo è bello”, which shows the ’81 range for the car that was known as the Strada in the States. The cars are lovely, but they aren’t the only nice thing about the clip. I’m obviously talking about the enormous cardboard props.

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  1. jim Avatar

    Centro Storico Fiat isn’t just an historic library, it’s the company museum.
    Info and some pictures here : http://www.fcagroup.com/en-US/group/history/Pages/centro_storico.aspx
    More pictures :

    Centro Storico Fiat-1

    And while we’re on topic, i have to post this great ad for the Fiat Strada :

  2. dukeisduke Avatar

    “Two kilometers, and no parts have fallen off.”
    – “Let’s try for three kilometers.”

    1. Vairship Avatar

      “Now let’s take it off the trailer.”

  3. karonetwentyc Avatar

    I’m confused – we’re well past the weekend at this point, and nobody’s posted this absolutely classic Fiat Strada advert.

    I seem to recall the Strada having been sold as both the Strada and Ritmo at different times in Ireland (my second-form French teacher and our school’s matron both had one under both names at the same time c.1986), but I believe that the UK always got it as the Strada. Perhaps Mr. Haining can chime in on that?