24 Heures du Citrons: le Commercial

Hey race fans! Your favorite race full of craptacular cars has now been somewhat legitimized by an advertisement on the boob tube. Sure, the hipsters among you will claim that LeMons’ street cred is going to nosedive faster than Fonzie leaping a goddamn shark, but let me tell you this: corny TV ads were deliciously non-mainstream before you were donning Power Rangers pull-up training pants, hipster kid. Ditch the neck-beard and dip into the trust fund to bankroll a team, why don’t you?

Aww, don’t cry, hipster kid. Didn’t that video make you smile? Good. And nary a fixie in sight!*
*: attempting to enter a fixie in a LeMons race = 1,000,000,000 irony points.
24 Hours of Lemons

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11 responses to “24 Heures du Citrons: le Commercial”

  1. LTDScott Avatar

    Ha damn, you took my hipster comment to heart!

    1. facelvega Avatar

      I teach at an art institute in Brooklyn: I know hipsters. Hipsters would love everything about LeMons, and not just any hipsters but the artist/musician/craftsman hipster elite. I'm guessing about half of the people at LeMons either ARE hipsters or are their rural equivalent– just look at all the old school facial hair and the love of costumes. You could take any random forty people at LeMons, walk them into a party in an old warehouse in Bushwick or Red Hook, and nobody would blink an eye.

      1. OA5599 Avatar

        [youtube IGSRQ2b4OTA http://www.youtube.com/watch?v=IGSRQ2b4OTA youtube]

  2. Maymar Avatar

    Would a car with the transmission in limp mode (re. permanent 2nd gear) be close enough to an automotive fixie, or does the availability of neutral negate that?

    1. mdharrell Avatar

      No, but the Police Brutality welded-together one-speed T-Bird is:

      1. Maymar Avatar

        I don't know if I'd forgotten about that, or was merely only vaguely aware of it to begin with, but that is amazing.

    2. BlackIce_GTS Avatar

      No gears is only part of it, no freewheeling seems to be the most dangerous and impractical notable and meritorious feature of fixies. So that would translate as 2nd only and no clutch. Sounds like fun.

      1. mdharrell Avatar

        That's the beauty of the LeMons-O-Matic in Speedycop's T-Bird. No shifting, no neutral, no form of disengagement whatsoever until something breaks. Want to stop? Kill the engine. Want to go? Recruit people to help push until it fires. It's even more restrictive (or, if you prefer, ennobling) than a fixie bike, in that the 'Bird also lacks reverse, because that engine ain't running backwards. Plan your trip accordingly.

  3. raphaelinberlin Avatar

    Yeeeeeeee local TV

  4. topdeadcentre Avatar

    Fantastic ad!
    A few "Sunday Sunday Sundayyyyyyy!" dragstrip-style radio spots wouldn't hurt either… "A whole seat costs twenty bucks… BUT YOU'LL ONLY NEED THE EDGE!!"

    1. acarr260 Avatar

      Get out of my head. That's exactly what I was thinking.