2017 Audi A4 – Leading the way for the rest of the brand

When you think of the latest and the greatest from Audi, you’re drawn to the likes of the new Q7, the TT, and of course the R8. These are vehicles that have received all the new tech and, in the case of the R8, are hypnotic super machines. The real key to the Audi lineup at the moment, however, is the all-new 2017 A4.
This is the machine that’s packing all of Audi’s latest tricks and tweaks. Virtual Cockpit? Check. A revised and wonderful chassis? Check. Striking exterior lines that still hold on to that Audi styling subtlety? Check.
The main difference between the A4 and the other Audi products I’ve mentioned though, is that the purveyor of four-ringed goodness is going to sell a whole lot more A4 sedans than it will R8, TT, and Q7s… most likely combined.
The luxury customer can get the keys to the best that Audi has to offer in terms of its safety, information, and entertainment tech… and it’s all available at the near entry-level model.
That’s an enticing step that might just charm BMW and Mercedes shoppers.
[Disclaimer: Audi tossed us the keys to the 2017 A4 and included a tank of gas.]

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  1. Ross Ballot Avatar
    Ross Ballot

    Mixed feelings on this car (having not driven one). It looks nice, but the A4 used to give off a sporty vibe…this just looks like a shrunken A6/A8. Which I guess is what Audi wants, but for me it makes it seem like it’s sacrificed any sporting intention for luxury style. It sounds like it drives well, probably sportier than it gives off…but at $51K there’s a lot of other cars I’d consider before the A4. Won’t be long before ATS-V’s are in that price range…

    1. wunno sev Avatar
      wunno sev

      there is a long history of the A4 looking like a shrunken A6/A8

      1. Ross Ballot Avatar
        Ross Ballot

        It’s become more and more so over the last 2 generations

        1. outback_ute Avatar

          At least unlike some other generations you can pick this one from its predecessor. That is because it is uglier IMO, the front end is pretty amateurish-looking and much less classy than older A4’s.

      2. Rover 1 Avatar
        Rover 1

        It’s a shame that aerodynamics plays second (or third or…?) fiddle to looking slightly agressive and sharp edged like Audis today This early Pininfarina prototype would have been faster and more economical with the same mechanicals and would still be the most aerodynamic car available even today. Still better than the ‘no cooling system’ Tesla.
        And this was twenty three years ago.

    2. Fred Talmadge Avatar
      Fred Talmadge

      I like that if I buy a new car today, 5 years from now it still looks like a new car.

  2. Van_Sarockin Avatar

    It looks perfect for the Acoustical Tile Salesman of the Year. But not Burghr enough for M-B. Not sporty enough for BMW. And not techy/precise enough for Audi. Helllooooo Intro Flagship Borgward!