Weekend Edition Last Call: On Promotional Material Yellow

Thinking back on the cars posted, dissected and discussed this weekend, it dawned on me that perhaps flat-out cynicism isn’t always the best way to treat a car sprayed in a radiant shade of yellow. Some time in the past, maybe in a simpler time like the 1970s, a yellow served the car the best, as every other vehicle on the street wasn’t white or silver. There were unapologetic bright shades, sometimes even lurid choices, and it almost seems like the perfect way to seize the moment, to celebrate the ability to slip behind the wheel of a sports car of your own. Go for yellow. You might as well.
A great example of this is the Mazda RX-7 seen above. Roulette wheels, fender mirrors, a removable sunroof, and a colour choice so careless and worry-free it jumps at me from the screen and gives me sunburn between the ears. It makes me consider early September road trips, when the mornings aren’t yet cold and the evenings don’t yet force you to escape indoors too early. It’s almost a shame my NA MX-5 was sprayed Silverstone at the factory and not Sunburst. Almost.


    1. Preventive Maintenance Yellow. because you’ll never miss it when you look around your garage, and then you’ll remember to grease the bushings.

    1. I like it. Spend a part of my weekend to convince a friend, Mazda guy, to buy this glorious 616: It’s beautiful, cheap (1800$), newly inspected for two more years, and it has so much style, rainbows come out of its exhaust:
      Styling reminds me a bit of the Peugeot 504, too.

      1. So much style-except the silly wing mirrors.
        Of course Japan has many talented designers, (one of them designed the Ferrari Enzo when heading design at Pininfarina), but at the start of Japans push into the world with their cars they used European, specifically Italian, designers.
        Mazda used Bertone for the 1500 and the FWD Rotary Luce and it looks like they kept the studio on for the 616/RX2 judging by the similarities in the grille and windscreen treatment
        And the designer who was working for Bertone was Giorgetto Guigiaro, and he also did some work for Isuzu.
        The Isuzu 117
        Which shares many similarities with the Fiat Dino Coupe, also by Bertone

    1. I find it ridiculous that the new Miata is only available in white, of-white, grey, black and the red in all the promo shots. If you get the top trim, which cannot be had with the Bilstien shocks or the LSD, you can get a gray-ish blue too.
      Shades of gray are prevalent throughout, but everything else in Mazda’s line up has more “color” choices except the base CX-5.

      1. Agreed. Might be that this is a nod to quick customization? Take your new Miata to the painter – at once!

    1. Two years, ’04 and ’05. It was replaced in ’06 with an orange color whose name escapes me.

      1. AH! You’re right! I forgot 05 had YJ. 06 got the very polarizing Brazen Orange Metallic which I was never a fan of because it just never looked clean to me.

  1. All these Euro and Japanese cars in PM Yellow. Have we forgotten the time when this color visited a disco?

  2. I had a Duster in yellow once. I really liked the color and would have a yellow car again if my wife were willing. There is a small window I like. For me, it can’t lean too far to orange (taxi) and it can’t be a pale yellow. It has to be vibrant and be on the right car. It worked on RX-7’s and Miatas. A new Challenger with black striping and a shaker hood…..

  3. Yellow is also one of the safest colors you can possibly put on your car in terms of traffic visibility if your car is easily overlooked. Imagine this thing in British racing green, absolutely invisible. And as a bonus it’s a very energetic color so it fits sports cars well. That is all.

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