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This, ladies and gentlemen, is how you properly advertise a car. No pop-stars, no models, no happy people going camping, no family sing-along, no bull shit.

Simple black ink on white, important bits in red, picture of the car. No opinion, just facts: this is what it is, this is what it does, this is who it’s for, and this is what it looks like. Wham, bam, thank you ma’am.

The ad does one more very important thing – it hits the target audience. Busy business man, well established, not the micromanaging type, confident, only wants the best. At least that’s what the reader thought they were and that’s what they thought they would be getting with the Studebaker Gran Tourismo Hawk.