The F-150 is the single, most important vehicle for Ford. They sell almost a million of them annually. Morgan Stanley says that the F-150 brand is worth more than all of Ford combined. It’s what keeps the lights on and what employs thousands of people – a pickup truck. When it comes to redesigning it, Ford must do it very carefully. The F-150 has to be the work truck it always was while pushing new limits of efficiency, comfort, safety, and utility.
Allow our own Jeff to take you through all the details of this carefully redesigned truck. Unlike the previous generation, which featured downsized turbocharged engine and aluminum body, this 14th generation truck is more evolutionary than revolutionary. But there is one big change – a hybrid version.