The 2011 Jeep Grand Cherokee

Jeep is showing off their all-new 2011 Jeep Grand Cherokee. How are they doing it? With a new ad campaign and tagline.

The things we make…make us.”

I have to say, that is pretty damn good. Hop the jump for the clip and share your thoughts on the redesigned Grand Papi of the Jeep family. I’ll take mine in whatever color they feel like as long as it’s an SRT8.

“The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product.  Chrysler Group has made a radical change in the way it functions and creates products and, it is very apparent in the 2011 Jeep Grand Cherokee. The campaign is the company’s way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products. The entire company is excited about this vehicle and we want to share that excitement with everyone.” – Oliver Francois, Lead Marketing Executive, Chrysler Group LLC

What say you good hoons, does this ad inspire you?

If you liked this commercial…you will LOVE the commercial Dodge has in store for tomorrow for the Challenger… (stay tuned! We will run it bright and early tomorrow morning)

15 Comments

  1. Excellent save Jeff.
    Regardless of the posting problems, and not wanting to get all political, that video is a statement the United States of America, as a whole, should stand behind and make happen.
    And, yeah, this olelongrooffan wants the SRT8 also. Hope they make enough for all of us.

    1. Because they were showing that America use to have a lot of pride in what they invented. America helped revolutionize the entire world. In short. WE INVENTED THE SKYSCRAPER. They are trademarks of the US and so is Jeep. Specifically the Grand Cherokee. They are trying to tell us that they know they've messed up in the past but they're through with it and are going to start producing outstanding vehicles with the traditional United States quality they use to retain some 15 years ago.

    1. This is a big step up from "My name is Tank, fill me with ram" or whatever that was about. I'm not sure on the narrator's voice, but otherwise, hell yes.

      1. Don't forget the classic Jeep ad campaign "ME ME ME HEY LOOK AT ME I DRIVE AN SUV!" …er, "I live, I ride, I am."
        Actually, I can't blame you for forgetting that one.

        1. You mean the "I drink shitty coffee and haven't shaved in two days" series?
          You don't ride a Jeep, you drive one. If that's not a sufficiently obvious flaw, those ads probably worked on you.

          1. Yeah, but if you're positioning it as a lifestyle vehicle, it gets you to the things you do ride (surfboards, snowboards, mountain bikes, Alpacas, that cute guy/girl down at the coffee shop). Of course, you're selling the lifestyle rather than the vehicle then, but it almost makes sense.
            Also, for what it's worth, there was a sign at the Jeep display that read "I'm addicated to snow." You read that right. It made its way across Canada unchanged. I don't think it's entirely relevant, but it's not entirely irrelevant.

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