Jeep is showing off their all-new 2011 Jeep Grand Cherokee. How are they doing it? With a new ad campaign and tagline.

“The things we make…make us.”

I have to say, that is pretty damn good. Hop the jump for the clip and share your thoughts on the redesigned Grand Papi of the Jeep family. I’ll take mine in whatever color they feel like as long as it’s an SRT8.

“The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product.  Chrysler Group has made a radical change in the way it functions and creates products and, it is very apparent in the 2011 Jeep Grand Cherokee. The campaign is the company’s way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products. The entire company is excited about this vehicle and we want to share that excitement with everyone.” – Oliver Francois, Lead Marketing Executive, Chrysler Group LLC

What say you good hoons, does this ad inspire you?

If you liked this commercial…you will LOVE the commercial Dodge has in store for tomorrow for the Challenger… (stay tuned! We will run it bright and early tomorrow morning)