I found my dream truck – Beer Hauler Edition

Today is Thursday. It’s a day for the trucks. So I fired up my local Craigslist-motron, and typed “truck” into the search bar. I found a few interesting rides. But then I found the best one. This is a 1960 GMC pickup. I’m not sure if this still gets the Apache name or if this is right when it becomes the C/K10. But that’s not what is important about this specific truck. This wonderful thing has been turned into a custom beer hauler complete with tap handles.

Mounted in the bed is a custom cold storage box. It has a sliding drawer system so you can easily get the kegs in and out of the truck. And then there are four tap handles and a drip tray mounted on the side of that box. To power all of this, the truck is set up with a dual battery system. The seller says the air conditioning works and the rear of the truck will stay cold all day long.

Under the hood is what’s described as a stroker motor but not other information is given on that. It’s probably a swapped and mildly upgraded 350, but we don’t know for sure.

The price is quite high though. Per the listing, the seller is looking to get $37,000 for this. Now, there’s a lot of work that went into putting that cold storage and beer delivery system in the back of this. But nearly $40,000 still seems high. Maybe if the rest of the truck was in perfect shape. As it sits though, I like the look. I’d ditch that rear bumper for a cleaner one and maybe swap in a later hood to get rid of the Apache-looking snout that I’ve never liked on these trucks. The black and paint and rear wheels combo work well here.

If Hooniverse had an actual budget, this would be our new party mobile… assuming we could negotiate the price down a bit. And, again, had actual money to spend. If you have actual money to spend, you can find the ad here.

14 Comments

  1. I’m always leery of CL ads that only show one side of the vehicle. What’s going on on the driver’s side that you don’t want to show me?
    I don’t really know for sure, but I don’t think GMC used the Apache-Viking-Spartan naming convention. This one would be called a “Wideside” in GMC drag, but a “Fleetside” when wearing a bowtie.
    How could you get rid of that ‘eyebrow’ hood? That’s like, a 1960 -1961 specific thing on these trucks. Maybe it’s me but just because it’s weird makes me want one more. (Not that I’d turn my nose up at a earlier or later model.)

    1. I know I know… but I really just don’t like the snout on those hoods. When I bought my F100, I VERY nearly bought an Apache instead but the seller sold it before I could respond. My first plan was to swap out the hood, haha.

    2. I know I know… but I really just don’t like the snout on those hoods. When I bought my F100, I VERY nearly bought an Apache instead but the seller sold it before I could respond. My first plan was to swap out the hood, haha.

  2. As collectible transportation, $37K is too much of an asking price for that particular 1960 GMC.

    As a business (renting it out by the day to beer vendors at festivals) it might be about right. I guess that depends on what sort of alcoholic beverage licenses might still be needed.

  3. $37k is Gas Monkey prices, Obviously the seller thinks value of base vehicle + cost of mods = sale price when it’s actually more like 1/2-2/3 f that. Keg tap trucks and cargo trailers are pretty common here in Oregon and somebody near me had a old step van for sale with a similar fit out but I never checked the price since I was more interested i the Baja Bug. I’m interested in classic trucks but I’m more of a Ford fan partly by accident and partly to troll my son and his GM fanboy friend.

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