I’m sitting at a dinner with other automotive journalists and a handful of PR folks. The latter work for a German automaker that’s prepping an electric vehicle for the market. I mention that I’m impressed with the Hyundai Kona Electric and its EPA-posted range fo 258 miles. Plus the rest of the car is pretty solid. The PR folks argue that range isn’t the concern anymore, but the charging times.
I argue from there that for luxury and premium EVs, that seems to make sense. But for those buying Bolts, Leafs, and Kona Electrics, the total range is still a selling point. It was an interesting conversation and actually shows a potential dividing line for EV buyers. Those with means, want an EV that charges quickly. A standard EV buyer would prefer greater range and might not be inclined to charge their car every night.
What say you? As total range rises, will charging times overcome the marketing messaging? Or does total range still win out?