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Hooniverse Asks: Which brand that doesn’t have an off-road model should add one?

I’m fascinated by off-road versions of production vehicles. Ever since the Ford Raptor arrived, it feels like a few automakers are getting a bit more serious about properly playing in the dirt. Sure, Jeep and Toyota have been doing it for a long time, but the Raptor took things to a new extreme.

Which automaker that currently isn’t offering a great off-road model, should add one into its lineup?

On the lower end, it would be interesting to see a real-deal Kia dirt slinger. Up top, I’d love to see a true focused off-road offering from Porsche. Perhaps an honest revival of that Transsyberria Cayenne, but this time apply it to the Macan and lean into it.

What do you think? Which automaker needs to jump into the off-road fun?

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13 responses to “Hooniverse Asks: Which brand that doesn’t have an off-road model should add one?”

  1. OA5599 Avatar

    The Buick off-Roadmaster.

  2. mdharrell Avatar

    They already do. If I’ve learned anything as a geologist it’s that, with the proper mindset, any vehicle is an off-road model.

    1. OA5599 Avatar

      It doesn’t necessarily take a particular mindset. Kevin Hart’s Speedkore ‘cuda showed its offroad abilities quite unintentionally.

    1. crank_case Avatar

      Clearly an Austin Champ rip

    2. Rover 1 Avatar

      I was going to say Jeep, but it doesn’t have enough grill slots.

    3. Maymar Avatar

      https://www.youtube.com/watch?v=xIh_bpCtsII

      Hell, I can’t imagine Kia advertising the current Sportage like they did 20 years ago.

      1. Lee Anderson Avatar

        It does help that the OG Sportage was a BOF truck with solid rear, essentially a Suzuki Vitara but a little bit bigger.

  3. outback_ute Avatar

    From what I hear Ferrari is jumping on the bandwagon… Mind you it will likely be as off-road oriented as the Lambo Urus

    Morgan did one that actually works more than most – https://www.youtube.com/watch?v=8WAKiSnhIG0

    1. Rover 1 Avatar

      All you need is money, besides, the Urus is just a Cayenne underneath

  4. Maymar Avatar

    My first thought was as much as Subaru already offers a bunch of off-road models, a rally fighter BRZ would be neat. So, in the spirit of the question, Mazda hasn’t had a proper offroader since the Navajo 25 or so years ago, so why not follow that up with a lifted Miata in the vein of what some owners are already doing?

  5. Daniel Avatar

    I am also very excited about the Ferrari Purosangue! I’m curious when exactly he will be presented.
    The red color does not look bad either.

  6. Lokki Avatar

    Hey ! How about Pontiac? They need something to change their image from “shrunken muscle car with padding and cladding gone full front tranny. We could give it 4 wheel drive, and…and…maybe even put a built-in tent option. Name it after some fierce Indian whose name we have used before and Bob’s yer Uncle! Well, butch aunt anyhow, and a at least part of the market LOVE them some big booty! If this thing doesn’t save the brand nothing will!

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