Just the other day, Ford made news when it used a prototyped electric F-150 pickup to pull one million pounds worth of rail car (and cargo). It’s a move that makes for one hell of a headline. But it’s also a PR stunt. Once rolling, the rail cars move smoothly, which is part of the benefit of the rail system. Sure, getting it moving is a feat and it’s likely that the cars were stopped by the brakes on the train and not those on the truck.
There have been many automotive PR stunts over the years. The goal is to get people talking about your vehicle, and when properly utilized a good stunt is fun for everyone. Some can go wrong though, of course.
Can you think of any that remain memorable to you? It can be for the right or wrong reasons. We just want to hear about it. Sound off below.