You can really tell if someone stands behind their product when they put their name on it. Well, actually applying your name to something isn’t always the best idea because if its a failure then your name with forever be intrinsically linked to that defeat, just ask Edsel Ford. Go on, I’ll wait.
That of course hasn’t dissuaded many a starry-eyed entrepreneur from slapping their sobriquet on a car, although you can probably count on the fingers of one hand the so-named marques from the last 30 years that have lasted more than a decade. Some, like John DeLorean went down in very public flames, while others, like Warren Mosler just seemed to fade from the scene.
What was the cause of so many of these failures? Maybe it was the product, or perhaps the auto industry is just so onerous a category that it’s impossible to jump in the game no matter what your name is. What we want today is your take on which namesake auto was the biggest misstep, the one that perhaps tarnished its progenitor’s name the most. Are you willing to name names?
Image: Rigs of Rods