I’m in San Antonio, Texas this week and I just drove the new 2022 Toyota Tundra. I can’t yet talk about how it drives. But it does make me wonder what buyers are looking for in this space. I’m curious what they want both in terms of powertrain options, interior gadgetry, and overall exterior styling. What do you think a modern truck should look like, and what should it have?
Ford helped shift the full-size truck segment mentality a bit when it started stuffing EcoBoost engines into engine bays. The V8 engine isn’t quite as necessary as once deemed. Ram started to change minds when it swapped out the rear suspension for a multi-link setup and delivered the best on-road riding truck in the segment. And now you can even count Rivian into the fold as the R1T rolls out to its first customers.
So as I stare at the new Tundra, I’m curious about what you think a ground-up build of a new truck should have and how it should look?