Hooniverse Asks: What Once Dead Marque Had The Most Inauthentic Revival?

In Hollywood they’re always trying to remake old movies, McDonalds keeps bringing back the McRib, and every now and again someone tries to resurrect some long dead car make or model. With few exceptions these are almost always bad choices. Well, maybe not the McRib as those are curiously delicious. Anybody know when those will be coming back?
For cars creating a modern interpretation of a beloved classic is fraught with danger. What was the intrinsic element that made the original so revered? How do you replicate that in a modern analog? Sometimes the resurrection is successful, take the reintroduced Camaro for example, or to a lesser extent the 2002-2005 Ford Thunderbird. That latter car was a noble swing and a miss.
Other attempts have been far less successful. Some in fact, might have made you question whether or not their creators ever actually had seen the archetype they were seeking to emulate. That’s what we’re interested in today, the weirdest, least authentic reintroduction you have ever seen. What in your mind has been the worst re-birth?
Image: Hemmings

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  1. 0A5599 Avatar

    1965 Cobras built in 1993 from “lost” chassis are still more legit than Panther Packards.

    1. Kiefmo Avatar

      And a great deal more desirable than the Series 1.

  2. Kiefmo Avatar

    Mercedes had the brand cachet to do such a car with the Mercedes label and nothing else. It didn’t need to append Maybach to an updooted S-class.

  3. Lokki Avatar

    Sadly, in my mind, Bugatti.

    1. nanoop Avatar

      Ferdinand Bugatti (aka Ettore Piech) is very proud of the latter.

    2. Sjalabais Avatar

      Instantly, I’d agree wholeheartedly. On the other hand, Bugatti was an outrageous show of engineering abilities in its time, too. The Veyron is certainly neither pretty nor elegant, and as such a miss, but it remains an engineering marvel not to be forgotten. This is arguably worse. And better.

      1. crank_case Avatar

        Bugatti also famously referred to Bentleys as “trucks”, sure he made the Royale, but the Type 35s quite an elegant car in both styling and engineering approach. The sledgehammer engineering approach of the Veyron/Chiron seems kind of at odds with it. It’s really just Ferdinand Piech fulfilling his his V16 ambitions that he was never able to do with the Porsche 917, which is awesome in it’s own way, but I can kinda imagine if he and Bugatti had been contemporaries, they probably wouldn’t have got on.

    3. jim Avatar

      Things started going downhill back in the 50s, with the Bugatti Type 101 C :

  4. Chris Tonn Avatar

    Malaise-era Stutz Bearcats. Perfect for pimps…awful for everything else.

    1. Kiefmo Avatar

      I’ll take one!
      In candy green with gold trim and wheel spokes, please.

    2. 0A5599 Avatar

      Not just pimps. They were pretty popular with Elvis and the Rat Pack.

  5. tonyola Avatar

    1990s Isotta Fraschini T8 – a pisspoor revival of a long-dead Italian luxury marque.

    1. Hatchtopia Avatar

      That’s a photoshop, right? It looks like the front of a Grand Marquis mated with the rear of a Buick Reatta. Only with less panache.

  6. JayP Avatar

    Avanti: Post Studebaker…. anything.

  7. 0A5599 Avatar

    SAMCO Cord? They adapted a FWD Art Deco masterpiece into something with exposed headlights and a Chrysler 440 or Ford 302 turning the rear wheels.

    1. nanoop Avatar

      That’s two different brands: one is Mini, the other one (and I’m not making this up) is called MINI.

    2. Professor Lavahot Avatar
      Professor Lavahot

      At least now. I’ll stand by the original 2003-ish single-car MINI brand as being good enough.

  8. Justin Hughes Avatar
    Justin Hughes

    Avanti. Formerly a pretty sweet Studebaker, they’ve been “remade” as poorly disguised Camaros and Mustangs.

  9. Batshitbox Avatar

    Tuesday Answer, Excelsior (as Excelsior-Henderson), Indian (brand squatted by Floyd Clymer), Indian again (1999 – 2003), Indian again (2006 – 2011), Indian again (Polaris).

  10. sunbeammadd Avatar

    Talbot – revived with a range of badge-engineered Simcas, Hillmans and Peugeots.

  11. tonyola Avatar

    Some descendants of Fred and Augie Duesenberg tried to revive the name in 1980 by using a mid-’70s Fleetwood as a base. Horrible.

  12. desmo Avatar

    Bentley. From rebadged Rollers to market leader in superlux-cars.

    1. Rover 1 Avatar
      Rover 1

      From rebadged Rollers to rebadged Phaetons?

    2. crank_case Avatar

      Say what you like about the current owners, but at least Bentleys making race cars again

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