Hooniverse Asks: What Once Dead Marque Had The Most Inauthentic Revival?

In Hollywood they’re always trying to remake old movies, McDonalds keeps bringing back the McRib, and every now and again someone tries to resurrect some long dead car make or model. With few exceptions these are almost always bad choices. Well, maybe not the McRib as those are curiously delicious. Anybody know when those will be coming back?
For cars creating a modern interpretation of a beloved classic is fraught with danger. What was the intrinsic element that made the original so revered? How do you replicate that in a modern analog? Sometimes the resurrection is successful, take the reintroduced Camaro for example, or to a lesser extent the 2002-2005 Ford Thunderbird. That latter car was a noble swing and a miss.
Other attempts have been far less successful. Some in fact, might have made you question whether or not their creators ever actually had seen the archetype they were seeking to emulate. That’s what we’re interested in today, the weirdest, least authentic reintroduction you have ever seen. What in your mind has been the worst re-birth?
Image: Hemmings


      1. Bugatti also famously referred to Bentleys as “trucks”, sure he made the Royale, but the Type 35s quite an elegant car in both styling and engineering approach. The sledgehammer engineering approach of the Veyron/Chiron seems kind of at odds with it. It’s really just Ferdinand Piech fulfilling his his V16 ambitions that he was never able to do with the Porsche 917, which is awesome in it’s own way, but I can kinda imagine if he and Bugatti had been contemporaries, they probably wouldn’t have got on.

    1. That’s two different brands: one is Mini, the other one (and I’m not making this up) is called MINI.

    2. At least now. I’ll stand by the original 2003-ish single-car MINI brand as being good enough.

  1. Avanti. Formerly a pretty sweet Studebaker, they’ve been “remade” as poorly disguised Camaros and Mustangs.

  2. Tuesday Answer, Excelsior (as Excelsior-Henderson), Indian (brand squatted by Floyd Clymer), Indian again (1999 – 2003), Indian again (2006 – 2011), Indian again (Polaris).

  3. Some descendants of Fred and Augie Duesenberg tried to revive the name in 1980 by using a mid-’70s Fleetwood as a base. Horrible.

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