The above is an image that Mitsubishi Motors, specifically their marketing department, circulated around on social media. It’s speaks of the torque, or rather the lack thereof, that the engine of Mitsubishi Eclipse Cross generates. By any comparison, that isn’t much – the base Volkswagen Golf has more.
The thing is, the current lineup of Mitsubishi CUVs isn’t that bad. They have all the latest safety features, good sound systems, heated seats, Apple CarPlay connections, and other stuff that buyers desire. It’s not always integrated as well as other makers, and the vehicles are showing their age, but they’re not bad. The final sales prices are much lower than the competition, too.
So, you’re in charge of marketing these Mitsubishi’s. The job is important to you as it’s a stepping stone in your career. If you are successful here there will be plenty of other opportunities. How do you advertise these vehicles?