Classic Captions – The 1968 International Harvester Pickup Edition


Welcome to the Hooniverse Classic Captions Post, and yet again, it’s that time of the week in which this feature appears, so let’s review the premise; I search for images that were used by the car companies in their print advertising or brochures, and it is your job to provide a humorous caption that is some how tied in with the image. This week we have an image of a couple going “Antiquing”…
Last time, we had an image of the Original Cute Ute, and the participation level was OK, but I know we can do better. The runner-up comment was from Alcology, and as usual, it centered around the Suzuki’s stature: “As predicted, the size jokes didn’t stop when Steve bought his Samurai.” This was kinda funny, but there was one that seemed to be the overwhelming favorite this time.

This time, it was once again Devin who set the tone with this comment: “Pictured: Dinner, Rolls.” This was pretty obvious, but it still is very funny, so congratulations Devin on winning last weeks round.

It’s now time to take a look at this weeks entry, and it is an image for the 1968 International Harvester Pickup Truck. This was the start of the softening of the Pickup Truck for the leisure market, and International didn’t want to be left behind. The ad copy even states that the new International is now available with power brakes, a new integral power steering unit, Air Conditioning, an Automatic Transmission, Bucket Seats, Soft Carpeting, and a stereo. It seemed that both GM and Ford were starting to make inroads into the suburban truck market with stylish yet practical trucks, so both Chrysler and International were playing catch-up. This was the last year for this body style for the International, with a whole new truck waiting in the wings. But is this really the way to sell a Pickup Truck to the masses in 1968? (You can click here to see the full size image)

You have the next five days to come up with a great caption. The editors will deliberate on the merits of each entry, and after contemplating our own caption (For example; Why is Aunt Martha going Antiquing with her girlfriend in a Pickup anyway…), we will pronounce a winner. So, get to work and create you’re own caption for this unusual image.

Photo Credit: Alden Jewell’s Flickr Photostream

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