All-Electric Ford F-100 shows off new EV Crate Motor

You know we love a good F100 around here. This particular one is a 1978 F-100 that’s been transformed to highlight a brand-new crate motor from the Blue Oval brand. The truck is called the Eluminator and it is essentially wearing the go-fast parts from the new Mach-E GT. And if you’re going to wrap […]

Not the Jeep pickup we were expecting

RSO Performance Jeep FC

SEMA this year will feature many Jeep Gladiator builds. But what about a forward control Jeep? The FC models will always have my attention. Even if it is decrepit and in your backyard rusted out, I will want a shot at it. The FC Jeeps are becoming rarer every year. Jeep displayed the FC Concept […]

Ford to go big at SEMA with several modified Super Duty rigs


Ford is bringing not one, not two, not three… Five, they’re bringing five F-Series Super Duty pickup trucks to SEMA 2019.  There are three F-250s, one F-350, and an F-450 that will be on display. These five Super Duties are a part of 50 customized vehicles that Ford will be displaying throughout SEMA. DeBerti Design […]

RAM bringing an old and new, lowered and raised trucks to SEMA 2019

Mopar is going to debut two trucks at SEMA this year. The Ram 1500 OTG (Off The Grid) concept is an overland-themed vehicle and the Mopar Lowliner concept is a reimagined 1968 Dodge D200. Both trucks are going to be gathering a lot of attention throughout this year’s SEMA show. Mopar Lowliner This Dodge has […]

We have thoughts on this Chevrolet K5 Tahoe build for SEMA

K5 Tahoe Rendering

Here’s something about me; I worked for an aftermarket parts company for four years. I’ve been to SEMA. It’s an interesting show where all of the automotive industry brings their versions of celebrities together. Parts suppliers try very hard to impress parts buyers.  The wheel and tire hall can be the most depressing. This is […]

Yakima’s new platform rack and fishing gear transport

When you’re serious about a roof rack, going with a platform rack is the only way. One can only do so much with some bars attached rails or pedestals. Platform racks provide a wider, flat mounting surface which yields not only more usable space but also additional means of securing cargo. A solid platform also […]

The News for November 2nd, 2018

Welcome to the Hooniverse News! As always, this is a weekly recap of some of the biggest stories in the automotive industry without the fluff or bull. There’s also just a little opinion of mine because I can. This week: Ford shows off Carbon Series GT with weight reduction and custom looks Will Smith was right – […]

Hooniverse Asks Bonus: What Would a Hooniverse SEMA Display Look Like?

The SEMA Show has likely been dominating your social feeds all this week and for good reason. Over 2,000 companies dealing in the beloved automotive specialty products industry bring their parts and show cars to Las Vegas for a week of automotive overload. Every big player in the game gets their own booth to show the […]

The eCOPO Camaro is an all-electric drag racing badass machine

Our electrified future is bright. Even when that brightness is being blotted out by excessive and glorious tire smoke. Said tires are being destroyed by a new drag-racing Chevrolet Camaro and this one is 100% electric. Say hello to the eCOPO Camaro concept. Chevy has teamed up with BorgWarner to deliver an EV race car […]

SEMA 2018: New products from Yakima

It’s almost Halloween, which means that the annual SEMA show in Las Vegas is a few days away. Expect the usual onslaught of news to hit next week. Our friends at Yakima (booth 34101) jumped the gun and showed us their new products that will be at SEMA this year. Those include: HD Truck Rack […]