BMW Motorsport Releases "Go Like Schnell" Documentary on Their First American Season

BMW fans owe a lot to the 3.0-liter CSL and all the people who drove it to numerous victories around the world. The 2002 may have been their first sports car, but the CSL was their first true in-house race car. It was BMW Motorsport’s first creation and it helped pave the way for all the brilliant sports cars that followed. It’s also, in my humble opinion, the most beautiful car BMW has ever built and its racing success only makes me love it more.

Perhaps what it’s best known for locally is establishing BMW’s presence in North America as well. At a time when Americans still thought the name stood for “British Motor Works”, the company’s reputation depended on the car, a group of engineers and mechanics, and some legendary racers. BMW wasn’t let down. 40 years later, they released a beautiful documentary called GO LIKE SCHNELL which chronicled the wins and losses of their historic 1975 season in America – their very first – and pays tribute to “The Cowboys” who made it all happen.

Now it’s been posted to their YouTube channel and is open for all to see. Run time is about 19 minutes, so sit back, grab a Weißbier, and enjoy the story. Oh and John Hindhaugh of Radio Le Mans narrates, so enjoy that too.

[Source: BMW Motorsport on YouTube]

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6 responses to “BMW Motorsport Releases "Go Like Schnell" Documentary on Their First American Season”

  1. nanoop Avatar

    Great pictures, exquisite witnesses of the era, well worth my time.
    Two pointless comments, though: “British Motor Works” and then that voice-over’s accent made me smile.
    The title sounds to me either like “goes as if fast” or “goes, like, fast”. I don’t expect people to pronounce Porsche correctly, I am doing ugly things to Peugeot, and without context, who could know how to pronounce Seat. Fine. Using actual foreign phrases, or replacing words with foreign ones can even add a little je ne sais quoi. But intentional international mumbo jumbo that doesn’t work in neither language is causing me into a loop. Rough World Term, anyone? I get the schnell/hell association, but​it doesn’t click with me.
    As I said, pointless, and I liked the film.

  2. engineerd Avatar

    I’m going to watch this right now, but first I have to be pedantic (hey, I’m like 50% German and there’s nothing Germans like more than to be pedantic): Weißbier (I will compliment your use of the scharfes s) is originally from the Berlin area, though it is common all round Germany these days. However, BMW being a company founded and headquartered in the Free State of Bavaria would probably appreciate it more if you grabbed a maß of Helles.

    1. nanoop Avatar

      I’ll leave my pedanticism to de.Wikipedia, where the differences between Berliner and Bayrischem Weißbier are explained, and point out that BMW is (was?) producing some of their bikes in Berlin.

    2. Greg Kachadurian Avatar
      Greg Kachadurian

      Hahahaha fair enough. That was the first German style that came to mind, mostly because it’s the one I drink the most.

      1. nanoop Avatar

        Every single patch of Germany seems to claim one or another “first” with beer (aside from the region I’m from, where they make sugar beet and VW Transporters), so one shouldn’t take it too serious – I wouldn’t be surprised if the “first, original” obergärige yeast was stolen by a French monk from Persia or something.

        1. engineerd Avatar

          I usually blame the Belgian monks for yeast propogation through Europe.

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