Articles

  • YouTube Economics: The /DRIVE+ Paywall

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    The /DRIVE network has recently moved to a new financing model. They were originally funded by YouTube as part of its Original Content program: they received a fixed amount of cash to produce car films and gave up their share of the ad revenue in exchange. Unfortunately, that didn’t work out very well for Google’s […]

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  • One Ford: Globalization of the Pony Car

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    [Friend of Hooniverse Thomas Hellmanzik is offering up a European perspective on the introduction of America’s beloved Mustang on his roads.] The “One Ford” strategy has so far been a one-way road: the European-engineered cars such as the Fiesta and Focus were sent to compete on the American market, while the rest of the world […]

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