Aston Martin Confirms Their First Production EV – Blah! or Brah?


It’s been a few years since we last heard of the Aston Martin RapidE, but the ongoing project to deliver the company’s first all-electric production car just got another step closer to reality. Aston Martin released this concept sketch and a promise to bring 155 examples to market by 2019.
The RapidE will be based upon the sportier Rapide AMR that was just revealed at Geneva this year, meaning it’ll have more aggressive styling and a more capable chassis. Of course capitalizing the E in RapidE means an all-electric powertrain, co-developed with Williams Advanced Engineering, replaces the 6.0-liter V12. I can’t think of a more depressing sentence I’ve ever written.
That’s all we really know about it at this point. Expect it to be fast, offer instantaneous torque (and probably their fastest 0-60 time ever), and very beautiful. But is it still really an Aston Martin without those wonderful sounds we’ve come to expect?
[Source: Aston Martin]

11 Comments

    1. I wonder when someone will splash a set of moulds off one of those and make a conversion kit.
      IQs are certainly coming down in value.
      (As can be seen by a glance at US politics)
      Oh look. Just buy the factory parts and do it yourself. Part no. 11 is probably the most expensive bit.
      Like this guy in Austin http://www.cartalk.com/blogs/jamie-lincoln-kitman/austins-aston-scion
      http://www.cartalk.com/sites/default/files/blogs/jamie-kitman/images/Cyg%20011901-01_FrontBumper.jpg

      1. I like this idea but I suspect the interior conversion would cost more than the exterior.

    1. Think of this as a Hooniverse Asks: which car of today would you like to buy at the bottom of the depreciation curve in 15 years, if your financial situation improved and your midlife crisis won’t manifest in cheating on your wife ? (probably sooner for EVs?)

  1. To me, it’s brah.
    No real reasons.
    I just don’t like electric cars, and don’t really care about the rapid (but the v8 db11 seems awesome).
    It seems like a “me too” move, just to stay with the others (I understand they probably have to, but anyway).

  2. I like electrics plenty (case in point, drive something mundane like a Leaf and a Versa back to back and tell me what you’d rather have), so I’m willing to accept EV-ification of just about anything. Especially if, by embracing it, it allows manufacturers like Aston to ease into it on their own terms. If a coming shift or Malaise Era is characterized by whirring noises and copious torque in even the most plebeian vehicles (rather than the mediocrity we got in the 70s), we’re not doing too badly.
    Also, isn’t the general consensus that the DB11’s new turbo motor is more muted than their older naturally aspirated products?

  3. Whatevs. It looks like an Aston and it will have good performance. But it’s not about being practical in any sense. The folks who can buy these have no shortage of mobility options, so mileage or reliability don’t factor in. It’ll make a wonderful lifestyle accessory.

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