2019 Ford Ranger – Ready to take away some Tacoma marketshare?

It was gone for awhile but now it’s back. The Ford Ranger went away from our market back in 2012. For 2019, Ford has given us a new option in the mid-size truck segment. The Ranger has returned and, even though it’s not a brand-new platform, it’s a welcome variable in a solid field of competition.

The Toyota Tacoma outsells the Chevrolet Colorado by over 100,000 units. In 2018, Toyota moved over 245,000 examples of its well-built, capable pickup. It’s facing ever improving competition from the likes of the aforementioned Colorado, the GMC Canyon, and the Honda Ridgeline. Now though, Ford has returned to the mid-size mix. Has it brought enough truck to make a marketshare dent?

Most definitely.

The 2019 Ranger lets you pick between a few trim choices. You have a choice of SuperCab or SuperCrew. And you get to pick the color, of course. But the powertrain? That remains a fixed item on the order list. It’s the 2.3-liter EcoBoost four-cylinder turbo and it produces 270 horsepower and 310 pound-feet of torque. That’s backed up by a smooth-shifting ten-speed automatic gearbox.

A base truck starts at just over $25k while a fully loaded rig will run you into the $40k range. But it is nice enough inside. The front seats are comfortable. Visibility is excellent. And the overall driving experience fits the truck perfectly.

Yes, we’re eager to see a Ranger Raptor arrive. Also, it would be nice to see Ford offer a bare bones, single cab, work-truck level Ranger as well. But the truck that is here and available is a pretty damn good. And it’s enough to make some people think twice about dropping into their local Toyota dealership to buy a Tacoma.

By |2019-04-08T13:17:40+00:00April 8th, 2019|Ford Reviews, Reviews, Road Test Reviews, Video Reviews|11 Comments

About the Author:

Jeff Glucker is the co-founder and Executive Editor of Hooniverse.com. He’s often seen getting passed as he hustles either a dark blue 1974 Mercedes-Benz 280 or 1991 Mitsubishi Montero up the 405 Freeway. IG: @HooniverseJeff